Contact Details Location (GeoIP) Data

The GeoIP Details section on the Contact Details page allows you to view the following information about a contact:

Tip: To get to the Contact Details page for a contact, go to Contacts > Search, search for your contacts, and then click on the email address of the contact you want to view data/metrics for.
Contact Details: GeoIP Details
Data Description
City

The GeoIP City metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the city where they reside or the location of the most recent open/click. It also does not take into account any city data that might be stored in fields.

You can create segments based on GeoIP City data stored in your account. For more information on how to create segments based on GeoIP City data, see Create A Segment Based On What City Contacts Are Located In.

State

The GeoIP State/Region metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the state/region where they reside or the location of the most recent open/click. It also does not take into account any state/region data that might be stored in fields.

You can create segments based on GeoIP State/Region data stored in your account. For more information on how to create segments based on GeoIP State/Region data, see Create A Segment Based On What State Or Region Contacts Are Located In.

Zip

The GeoIP Postal/ZIP code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. It does not necessarily indicate the Postal/ZIP code where they reside or the location of the most recent open/click. It also does not take into account any Postal/ZIP code data that might be stored in fields.

You can create segments based on GeoIP Postal/ZIP code data stored in your account. For more information on how to create segments based on GeoIP Postal/ZIP code data, see Create A Segment Based On What Postal/ZIP Code Contacts Are Located In.

Country

The GeoIP Country metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the country where they reside or the location of the most recent open/click. It also does not take into account any country data that might be stored in fields.

You can create segments based on GeoIP Country data stored in your account. For more information on how to create segments based on GeoIP Country data, see Create A Segment Based On What Country Contacts Are Located In.

Country Code

The GeoIP Country Code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. Country codes are alphanumeric geographical codes (geocodes) used to represent countries and dependent areas.

You can create segments based on GeoIP Country Code data stored in your account. For more information on how to create segments based on GeoIP Country Code data, see Create A Segment Based On What Country Code Contacts Are Located In.

Time Zone

The GeoIP Time Zone metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the time zone where they reside or the location of the most recent open/click.