Magento System Message Variables

You can add email variable tags to the Magento system messages.

API message tags are user defined tags that allow you to insert HTML content into the body and subject line of messages using the API. The content you add via API message tags will be added to the message at send time. These tags are used to sync content from your system (order id, address, etc.) with messages you send in the application.

Note: These tags are only available if the variable placeholder exists in the Magento message template and that template has been imported to Bronto.
Attention: For Magento 2.3.4 and higher, the following variable tags have changed:
  • blockIndex0

    Use salesEmailOrderShipmentTr to insert the carrier and tracking number in a HTML table.

  • dependsComment

    Use coment to insert the shipping comment(s) in plain text.

  • dependsOrderIsNotVirtual

    Use formattedShippingAddress to insert the shipping address in HTML.

  • dependsOrderIsNotVirtual2

    Use orderShippingDescription to insert the shipping description and method in plain text.

Table 1. System messages and their available email variable tags
System Message Variable Tag Name
Change Email %%#dependsStorePhone%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
%%#storeName3%%
Change Email and Password %%#dependsStorePhone%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
%%#storeName3%%
Contact Form %%#comment%%
%%#dependsComment%%
%%#email%%
%%#name%%
%%#telephone%%
Credit Memo Update %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#name%%
%%#storeName%%
%%#incrementId%%
%%#orderStatus%%
%%#storeEmail%%
Credit Memo Update for Guest %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#name%%
%%#storeName%%
%%#incrementId%%
%%#orderStatus%%
%%#storeEmail%%
Forgot Admin Password %%#dependsComment%%
%%#name%%
%%#name2%%
%%#storeUrlIndex0%%
%%#storeFrontendName%%
Forgot Password %%#name%%
%%#storeName%%
%%#thisUrlstoreCustomerAcco%%
Invoice Update %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#name%%
%%#incrementId%%
%%#orderStatus%%
%%#storeEmail%%
%%#storeName%%
Invoice Update for Guest %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#name%%
%%#incrementId%%
%%#orderStatus%%
%%#storeEmail%%
%%#storeName%%
New Account %%#customerEmail%%
%%#customerUrl%%
%%#name%%
%%#resetUrl%%
%%#storeName%%
%%#storeName2%%
New Account Confirmation Key %%#customerEmail%%
%%#name%%
%%#storeName%%
%%#thisUrlstoreCustomerAcco%%
New Account Confirmed %%#customerEmail%%
%%#customerUrl%%
%%#name%%
%%#resetUrl%%
%%#storeName%%
%%#storeName2%%
New Account Without Password %%#createPasswordUrl%%
%%#customerEmail%%
%%#name%%
%%#storeName%%
%%#storeName2%%
New Credit Memo %%#accountUrl%%
%%#creditmemoId%%
%%#formattedBillingAddress%%
%%#name%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
%%#dependsComment%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#orderId%%
%%#paymentHtml%%
%%#salesEmailOrderCreditmemo%%
New Credit Memo for Guest %%#accountUrl%%
%%#creditmemoId%%
%%#formattedBillingAddress%%
%%#name%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
%%#dependsComment%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#orderId%%
%%#paymentHtml%%
%%#salesEmailOrderCreditmemo%%
New Invoice %%#accountUrl%%
%%#creditmemoId%%
%%#formattedBillingAddress%%
%%#name%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
%%#dependsComment%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#invoiceId%%
%%#orderId%%
%%#paymentHtml%%
%%#salesEmailOrderInvoiceIte%%
New Invoice for Guest %%#accountUrl%%
%%#creditmemoId%%
%%#formattedBillingAddress%%
%%#name%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
%%#dependsComment%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#invoiceId%%
%%#orderId%%
%%#paymentHtml%%
%%#salesEmailOrderInvoiceIte%%
New Order %%#accountUrl%%
%%#createdAt%%
%%#customerName%%
%%#dependsOrderEmailCustome%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#formattedBillingAddress%%
%%#incrementId%%
%%#paymentHtml%%
%%#salesEmailOrderItems%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
New Order for Guest %%#accountUrl%%
%%#createdAt%%
%%#customerName%%
%%#dependsOrderEmailCustome%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#formattedBillingAddress%%
%%#incrementId%%
%%#paymentHtml%%
%%#salesEmailOrderItems%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
New Shipment %%#accountUrl%%
%%#blockIndex0%%
%%#dependsComment%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#formattedBillingAddress%%
%%#name%%
%%#orderId%%
%%#paymentHtml%%
%%#salesEmailOrderShipmentIt%%
%%#shipmentId%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
New Shipment for Guest %%#accountUrl%%
%%#blockIndex0%%
%%#dependsComment%%
%%#dependsOrderIsNotVirtual%%
%%#dependsOrderIsNotVirtual2%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#formattedBillingAddress%%
%%#name%%
%%#orderId%%
%%#paymentHtml%%
%%#salesEmailOrderShipmentIt%%
%%#shipmentId%%
%%#storeEmail%%
%%#storeName%%
%%#storeName2%%
Order Update %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#incrementId%%
%%#name%%
%%#orderStatus%%
%%#storeEmail%%
%%#storeName%%
Order Update for Guest %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#incrementId%%
%%#name%%
%%#orderStatus%%
%%#storeEmail%%
%%#storeName%%
Payment Failed %%#billingAddressFormatHtml%%
%%#checkoutType%%
%%#customer%%
%%#customerEmail%%
%%#dateAndTime%%
%%#dependsComment%%
%%#items%%
%%#paymentMethod%%
%%#reason%%
%%#shippingAddressFormatHtm%%
%%#shippingMethod%%
%%#total%%
Price Alert %%#alertGrid%%
%%#name%%
Remind Password %%#name%%
%%#storeName%%
%%#thisUrlstoreCustomerAcco%%
Reset Password %%#storeEmail%%
%%#storeName%%
%%#storeName2%%
%%#storeName3%%
Send Product Link to Friend %%#dependsMessage%%
%%#name%%
%%#name2%%
%%#productUrl%%
%%#productName%%
%%#senderName%%
Shipment Update %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#name%%
%%#incrementId%%
%%#orderStatus%%
%%#storeEmail%%
%%#storeName%%
Shipment Update for Guest %%#accountUrl%%
%%#dependsComment%%
%%#dependsStoreHours%%
%%#dependsStorePhone%%
%%#name%%
%%#incrementId%%
%%#orderStatus%%
%%#storeEmail%%
%%#storeName%%
Stock Alert %%#alertGrid%%
%%#name%%
Subscription Confirmation %%#subscriberConfirmationLi%%
%%#subscriberConfirmationLi2%%
Subscription Success N/A
Unsubscription Success N/A
User Notification %%#changes%%
%%#changes2%%
%%#dependsComment%%
%%#dependsStorePhone%%
%%#storeEmail%%
%%#storeFrontendName%%
%%#StoreName%%
%%#userName%%
Wish List Sharing %%#customerName%%
%%#customerName2%%
%%#dependsMessage%%
%%#items%%
%%#storeName%%
%%#viewOnSiteLink%%
Predefined Variables

These variables are provided by the Magento Connector Extension and do not need to be defined in the template and imported into Bronto.

Note: <index> is the index of the line item in the order.
%%#subtotal%%
%%#shippingAmt%%
%%#discount%%
%%#tax%%
%%#grandTotal%%
%%#productId_<index>%%
%%#productName_<index>%%
%%#productSku_<index>%%
%%#productPrice_<index>%%
%%#productTotal_<index>%%
%%#productQty_<index>%%
%%#productUrl_<index>%%
%%#productDescription_<index>%%

These variables are provided by the Magento Connector Extension and do not need to be defined in the template and imported into Bronto.

Table 2. Predefined Variables
System Message Variable Tag Name
  • Credit Memo Update
  • Credit Memo Update for Guest
  • Invoice Update
  • Invoice Update for Guest
  • New Credit Memo
  • New Credit Memo for Guest
  • New Invoice
  • New Invoice for Guest
  • New Order
  • New Order for Guest
  • New Shipment
  • New Shipment for Guest
  • Order Update
  • Order Update for Guest
  • Shipment Update
  • Shipment Update for Guest
Note: <index> is the index of the line item in the order.
%%#subtotal%%
%%#shippingAmt%%
%%#discount%%
%%#tax%%
%%#grandTotal%%
%%#productId_<index>%%
%%#productName_<index>%%
%%#productSku_<index>%%
%%#productPrice_<index>%%
%%#productTotal_<index>%%
%%#productQty_<index>%%
%%#productUrl_<index>%%
%%#productDescription_<index>%%