Using Google Analytics with Pop-Up Manager
You can use Google Analytics with Pop-Up Manager and see reports on pop-up view, click, and submission events.
Pop-Up Manager Configuration
To see reporting in Google Analytics, you must enable the Google Analytics Event Tracking when you Activate a Pop-Up . When this setting is enabled, your pop-up links are appended with a Google Analytics click event. When it is clicked, an event goes to Google Analytics with the event category, event action, and event label.
Google Analytics Configuration
You must also have Google Analytics loaded on your website. We support both the Analytics.js
and Gtag.js solutions that Google offers.
Note: If you integrated Google
Analytics through Google Tag Manager (GTM), you need to integrate Pop-Up Manager event
tracking through GTM as well.
Google Analytics Reporting
Within Google Analytics, Pop-Up data is broken down into the following classifications:
- Event Category – The category is the type of display. Options include:
-
Bronto Pop-ups - Desktop
for desktop pop-ups -
Bronto Pop-ups - Mobile
for mobile pop-ups -
Bronto Exit Intent - Desktop
for desktop pop-ups triggered by exit intent -
Bronto Ribbon - Desktop
for desktop ribbons -
Bronto Ribbon - Mobile
for mobile ribbons
-
- Event Action – The actions for a pop-up. Views are when a pop-up or ribbon is displayed. Submissions refer to when a pop-up is submitted. Clicks refer to when a ribbon is clicked.
- Event Label – The name of the pop-up or exit intent pop-up. If the event is for a ribbon,
the text
Dynamic Ribbon
shows.