A/B Split Reports

A/B Split reports contain all of the metrics collected for the split groups that were a part of an A/B Split test.

You can access an A/B Split report by going to Messages > Deliveries, clicking the A/B split report icon for a delivery in the table, and then clicking View A/B Split Report on the A/B Split Comparison Report. You will only see new A/B Split reports if:
  • You have New Reports.
  • The A/B split test was scheduled after New Reports is enabled.

When you open a report, the Overview tab is displayed. You can click the different tabs above the report content to view detailed metrics about that area. For example, if you click Devices you will see a breakdown of message engagement by device. You can also click the name of the report to view the A/B Split Comparison Report page.

By default, the report is set to show:
  • All Time metrics, which means everything since Bronto started collecting metrics for this message. You can narrow the time scope of the report by clicking the calendar Calendar Icon icon and setting a time range. This can be as general as filtering to see metrics for the previous quarter or as specific as filtering the range down to between two dates that you specify.
  • Order metrics related to the default currency that you've set for your Bronto account. If you operate a multi-currency business, you will see an overview of order metrics in all the currencies you receive orders in.

An A/B Split report contains the following tabs:

  • Overview provides a high-level view of the metrics associated with an A/A Spilt test.
  • Split Groups provides a lists of the split groups associated with the A/B Split test and the high-level metrics associated with each group.
  • Deliverability contains all of the metrics related to the deliveries.
  • Opens provides metrics related to opens, including when and where a message is opened.
  • Clicks contains metrics related to contact engagement and individual links in a message.
  • Conversions provides a detailed look at message conversions and orders.
  • Devices provides insight into what types of devices your contacts use.