Segment Reports

Segment reports contain all of the delivery-related metrics collected for contacts on a segment during the time the contacts are on the segment.

Segment reports work like this. You send a delivery to a segment. Metrics for contacts on the segment at the time the delivery was scheduled are collected and added to the segment report. Later, a contact who was part of that delivery is moved off of the segment but the metrics for that contact remain on the segment report. When other contacts are added to the segment, any past metrics that are associated with those contacts are not added to the segment report. Why?

The segment report is a view into the behavior of contacts who match a certain profile. (The profile you set up with segment criteria when you created the segment.) A contact only matches the segment criteria when they are on the segment. What a contact does while on the segment is a valuable metric for understanding how contacts on a segment behave because they matched the segment criteria at the time the metrics were collected. To remove those metrics when the contact moves off of the segment would cause you to lose valuable historical data for the segment. At the same time, what a contact does when they don't match the segment criteria is irrelevant to understanding segment behavior.

You can access a segment report by going to Contacts > Segments and clicking the report icon for a segment in the table. You will only see segment reports if you have New Reports and you can only see data for segment reports when you have sent to a segment after New Reports is enabled.

When you open a report, the Overview tab is displayed. You can click the different tabs above the report content to view detailed metrics about that area. For example, if you click Devices you will see a breakdown of message engagement by device. You can also click the name of the report to view the Segment Overview page.

By default, the report is set to show:
  • All Time metrics, which means everything since Bronto started collecting metrics for this message. You can narrow the time scope of the report by clicking the calendar Calendar Icon icon and setting a time range. This can be as general as filtering to see metrics for the previous quarter or as specific as filtering the range down to between two dates that you specify.
  • Order metrics related to the default currency that you've set for your Bronto account. If you operate a multi-currency business, you will see an overview of order metrics in all the currencies you receive orders in.

A segment report contains the following tabs:

  • Overview provides a high-level view of the metrics associated with a segment.
  • Devices provides segment-level insight into what types of devices your contacts use.