Message Reports

Message reports contain the metrics associated with every delivery of that message.

You can access a message report by going to Messages > All Messages and clicking the report icon for a message in the Email table or by clicking View Full Message Report on the message's overview page.

You will only see Bronto's new message report format if:
  • You have New Reports
  • The message was created after you enabled New Reports. Currently, New Reports only collects delivery metrics for deliveries that are sent after it is enabled in your account. Because existing messages are associated with past deliveries, these messages will continue to appear in the legacy report format. Metrics for future sends of this message will still be collected and reported in the legacy report format. Any new messages you create will have the updated report format. If you have an existing message and that you want to see in the new report format:
    1. Make a copy of the message.
    2. Schedule new deliveries to use the newly created copy message.
    3. If you need to report on future and previous deliveries, manually (outside of Bronto) add metrics from the previous deliveries of the original message to the metric for the new copy of the message.

When you open a message report, the Overview tab is displayed. You can click the different tabs above the report content (Deliverability, Opens, Clicks, etc.) to view detailed metrics about that area. For example, if you click Devices you will see a breakdown of message engagement by device. You can also click the name of the report to view the Message Overview page.

By default, the report is set to show:
  • All Time metrics, which means everything since Bronto started collecting metrics for this message. You can narrow the time scope of the report by clicking the calendar Calendar Icon icon and setting a time range. This can be as general as filtering to see metrics for the previous quarter or as specific as filtering the range down to between two dates that you specify.
  • Order metrics related to the default currency that you've set for your Bronto account. If you operate a multi-currency business, you will see an overview of order metrics in all the currencies you receive orders in.

If you want to view the metrics associated with a specific delivery of a message, open the relevant delivery report. You can open the delivery report from this page by clicking the Deliveries tab then clicking the report icon for the relevant delivery.

Message reports maintain metrics for all deliveries, even deliveries that have been deleted. If you add up the metrics on all the available delivery reports for deliveries made from a message, they may not match the totals on the message report due to the presence of metrics from deleted deliveries.

Note: Currently the metrics associated with test deliveries are not included in message reports.

A message report contains the following tabs:

  • Overview provides a high-level view of the metrics associated with a message.
  • Deliverability contains all of the metrics related to the delivery of a message.
  • Opens provides metrics related to opens, including when and where a message is opened.
  • Clicks contains metrics related to contact engagement and individual links within the message.
  • Conversions provides a detailed look at message conversions and orders.
  • Devices provides message-level insight into what types of devices your contacts use.
  • Deliveries contains a list of the message deliveries and the high-level metrics associated with each delivery.
  • Profiler allows you to view delivery, message, and delivery group metrics (Sent, Opened, Clicked, Converted, Bounced) broken down by contact attributes.