Delivery Reports

Delivery reports contain the metrics associated with a single delivery of a message.

You can access a delivery report by going to Messages > Deliveries and clicking the report icon for a delivery in the table or by clicking the report icon on the Deliveries tab of a message report.

You will only see Bronto's newest delivery report format if:
  • You have New Reports.
  • The delivery was sent after you enabled New Reports. Currently, New Reports only collects delivery metrics for deliveries that are sent after it is enabled in your account.

When you open a report, the Overview tab is displayed. You can click the different tabs above the report content (Deliverability, Opens, Clicks, etc.) to view detailed metrics about that area. For example, if you click Devices you will see a breakdown of message engagement by device. You can also click the name of the report to view the Message Overview page.

At the top of the Overview tab you can see the delivery details. This includes information about:
  • Who sent the message.
  • When the message was sent. If you used send time optimization, icons that indicate if the delivery was optimized by time and/or day are displayed. You will also be able to see the scheduled sending time (our projected maximum send time) and the actual sending time (the actual time the delivery took to complete after the delivery has been made). For more information on using send time optimization, see Optimize The Sending Time Of An Email Delivery.

    If you set a throttle for a delivery, you can see the throttle used next to the scheduled start. Next to the sending time, you can view the percentage of the delivery that has completed (if it is still sending), and the total elapsed time for the delivery (after the delivery has completed.)

  • Which lists and/or segments the message was sent to.
  • What Campaign the delivery is associated with.
  • Whether the delivery was successful.
  • The delivery type.
    The delivery Type represents the type of send. Each type is described below:
    • Normal: The Normal email delivery type represents a regular email delivery sent to more than one contact.
    • Bulk: The Bulk email delivery type represents email messages that were sent in bulk and includes normal deliveries and split deliveries.
    • Skipped: The Skipped email delivery type represents email messages that were skipped by Bronto and not sent.
    • Single Contact: The Single Contact email delivery type represents emails deliveries that were sent to only a single contact. Email deliveries sent via workflows are always marked as Single Contact, but this delivery type also includes email deliveries manually sent to a single contact or sent to a single contact via the API.
    • Test: The Test email delivery type represents email deliveries that were sent as test deliveries.
    • AMR: The AMR email delivery type represents email deliveries that were sent via an Automated Message Rule.
    • Split Group: The Split Group email delivery type represents email deliveries that were sent as part of an A/B split test. If you hover over the Split Group text, a tool-tip will appear that contains the name of the split group.
    • FTAF: The Forwards to a Friend email delivery type represents email deliveries that were sent as part of a FTAF webform. FTAF deliveries do not appear in delivery groups.
    • Transactional: The Transactional email delivery type represents email deliveries were sent as transactional emails.
By default, the report is set to show:
  • All Time metrics, which means everything since Bronto started collecting metrics for this message. You can narrow the time scope of the report by clicking the calendar Calendar Icon icon and setting a time range. This can be as general as filtering to see metrics for the previous quarter or as specific as filtering the range down to between two dates that you specify.
  • Order metrics related to the default currency that you've set for your Bronto account. If you operate a multi-currency business, you will see an overview of order metrics in all the currencies you receive orders in.

A delivery report contains the following tabs:

  • Overview provides a high-level view of the metrics associated with a delivery.
  • Deliverability contains all of the metrics related to the delivery of messages.
  • Opens provides metrics related to opens, including when and where a message was opened.
  • Clicks contains metrics related to contact engagement and individual links within the.
  • Conversions provides a detailed look at message conversions and orders.
  • Devices provides delivery-level insight into what types of devices your contacts use.
  • Heat Map provides a heat map where link engagement metrics are overlaid on top of your message content.
  • Recipients contains all of the list or segment metrics associated with an individual delivery.
  • Profiler allows you to view delivery, message, and delivery group metrics (Sent, Opened, Clicked, Converted, Bounced) broken down by contact attributes.