Message Reports (Legacy)

Message reports represent an aggregate of the metrics associated with all of the deliveries made using a message.

Important: This help topic does not apply to any New Reports. If you're using Bronto's latest report format, please refer to the help topics for new reports.

You can access a message report by going to Messages > All Messages and clicking the report icon for a message in the Email table.

Each tab at the top of a message report provides a different set of metrics:
  • Overview displays the overview page. For more information about Overview metrics, see Report: Overview Metrics (Legacy).
  • Deliverability display deliverability metrics for the message. For more information about Deliverability metrics, see Report Deliverability Metrics (Legacy).
  • Opens displays the metrics related to message opens. For more information about Detailed Open metrics, see Report: Open Metrics (Legacy).
  • Clicks displays detailed information about the metrics related to message clicks. For more information about Detailed Click metrics, see Report: Click Metrics (Legacy).
  • Conversions displays detailed information about the metrics related to message conversions. For more information about Detailed Conversion metrics, see Report: Conversion Metrics (Legacy).
  • Sharing displays detailed information about the metrics related to shares. For more information about Detailed Sharing metrics, see Report: Sharing Metrics (legacy).
  • Profiler allows you to view Delivery, Message, and Delivery Group Metrics (Sent, Opened, Clicked, Converted, Bounced) broken down by contact attributes. For more information about Profiler, see Report Profiler.

Message reports maintain metrics for all deliveries, even deliveries that have been deleted. Hence, if you add up the metrics on all the available delivery reports for deliveries made from a message, they may not match the totals on the message report, due to the presence of metrics from deleted deliveries.

Note: The metrics associated with test deliveries are not included in message reports. To view the metrics associated with a test delivery made using a message, click the button next to Show Metrics For:. Locate the test delivery and click the subject line associated with that delivery. Keep this in mind if you create a message and only send test deliveries from the message.
View Specific Delivery For A Message