SMS Opt In Requirements

When you invite contacts to agree (or opt in) to receive SMS messages from your organization, you must provide basic information about the service.

In order to be in compliance with the CAN-SPAM Act of 2003, the rules of the Mobile Marketing Association, and Bronto's Permission Marketing Policy you must include the following text in clear font anywhere an SMS opt in is advertised:
  • Text STOP to [short code] to end, HELP for info.
    Note: The word STOP must be in bold text everywhere it is mentioned, including on the Terms & Conditions pages.
  • Message and data rates may apply.
  • Max of _____ messages per month.
    Note: For subscription keywords, the maximum number of messages per month is 30. This is set when the keyword is initially created and can NOT be changed.
  • For more info, visit http://bronto.com/sms
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