Total Opens Metric
The total opens metric represents the total opens recorded for a particular message, delivery, A/B split test, automated message rule, or delivery group.
What Does The Total Opens Metric Represent?
Why Is The Total Opens Metric Important?
The total opens metric, similar to opens, is important because it represents the first level of contact engagement. Although you can't actually tell what your contacts are doing with the email you sent them, you can at least tell that they were interested enough to open it. A high number of opens is usually indicative of a strong subject line and a trusted from name, since these are the only things a contact can see in their inbox before actually opening the email you sent them.
How Is The Total Opens Metric Calculated?
The total opens metric is a total of all times an open was recorded for a particular message, delivery, A/B split test, automated message rule, or delivery groups