Total Clicks Metric
The total clicks metric represents the total number of times links were clicked for a particular message, delivery, A/B split test, automated message rule, or delivery group.
What Does The Total Clicks Metric Represent?
- clicks link A 10 times
- and clicks link B 5 times
- clicks link B 5 times
Why Is The Total Clicks Metric Important?
The total clicks metric, similar to clicks, is important because it represents a level of contact engagement beyond just opens and begins to highlight the effectiveness of your message content. Where as with clicks your are able to determine that contacts were interested in the content of your message, total clicks allows you to get some idea of the frequency of that interest.
How Is The Total Clicks Metric Calculated?
The total clicks metric is a total of all times links were clicked in a particular message, delivery, A/B split test, automated message rule, or delivery groups