Total Clicks Metric

The total clicks metric represents the total number of times links were clicked for a particular message, delivery, A/B split test, automated message rule, or delivery group.

What Does The Total Clicks Metric Represent?

The total clicks metric is a contact centric metric that represents the total number of times contacts clicked links contained in the email you sent them. If Taylor Doe
  • clicks link A 10 times
  • and clicks link B 5 times
And Taylor Doe
  • clicks link B 5 times
Then 20 total clicks are recorded.

Why Is The Total Clicks Metric Important?

The total clicks metric, similar to clicks, is important because it represents a level of contact engagement beyond just opens and begins to highlight the effectiveness of your message content. Where as with clicks your are able to determine that contacts were interested in the content of your message, total clicks allows you to get some idea of the frequency of that interest.

Tip: A high number of clicks can mean very different things depending on the context. It could mean that contacts were intrigued enough by the content of your message to keep returning to it clicking on a link more than once, or it could mean that certain links produced unwanted or confusing results, leading to re-tries or duplicate clicks of a link.
Tip: The clicks metric is a measure of the unique clicks. For more information on the clicks metric, see Clicks Metric.

How Is The Total Clicks Metric Calculated?

The total clicks metric is a total of all times links were clicked in a particular message, delivery, A/B split test, automated message rule, or delivery groups