Average List/Segment Conversion Rate Metric

The average conversion rate represents an average of the conversion rates for each delivery sent to the list or segment.

What Does The Average List/Segment Conversion Rate Metric Represent?

The average conversion rate represents an average of the conversion rates for each delivery sent to the list or segment.

Why Is The Average List/Segment Conversion Rate Metric Important?

The average click rate is important because it gives you insight into the effectiveness and contact engagement level of a list or segment. Whether it's making a purchase or downloading a white paper, the ultimate goal of email marketing is to compel your contacts to perform an action.

How Is The Average List/Segment Conversion Rate Metric Calculated?

(The sum of the Conversions counts for each delivery sent to the list or segment / The sum of the Clicks counts for each delivery sent to the list or segment) * 100 = Average List/Segment Conversion Rate