Delivery Reports (Legacy)

A delivery report contains all of the metrics associated with an individual delivery of a message.

Important: This help topic does not apply to any New Reports. If you're using Bronto's latest report format, please refer to the help topics for new reports.

On a delivery report, you can view when, from whom, and to whom the delivery was sent, as well as the subject line and type of delivery.

You can access a delivery report by going to Messages > Deliveries and clicking a report icon in the Deliveries table.

Each tab at the top of a delivery report provides a different set of metrics:
  • Overview displays the overview page. For more information about Overview metrics, see Report: Overview Metrics (Legacy).
  • Deliverability display deliverability metrics for the message. For more information about Deliverability metrics, see Report Deliverability Metrics (Legacy).
  • Opens displays the metrics related to message opens. For more information about Detailed Open metrics, see Report: Open Metrics (Legacy).
  • Clicks displays detailed information about the metrics related to message clicks. For more information about Detailed Click metrics, see Report: Click Metrics (Legacy).
  • Conversions displays detailed information about the metrics related to message conversions. For more information about Detailed Conversion metrics, see Report: Conversion Metrics (Legacy).
  • Sharing displays detailed information about the metrics related to shares. For more information about Detailed Sharing metrics, see Report: Sharing Metrics (legacy).
  • Profiler allows you to view Delivery, Message, and Delivery Group Metrics (Sent, Opened, Clicked, Converted, Bounced) broken down by contact attributes. For more information about Profiler, see Report Profiler.
On the Overview page of the report, there is a section of information that provides details about the delivery including delivery type, sending details, and recipient details.
Note: If the data associated with the delivery is past the Data Retention period for your account, you will not be able to view the recipients for a delivery. Instead you may see Recipients: Unavailable or Recipients: . For more information about the Data Retention Period, see Data Retention Policy.
The delivery Type represents the type of send. Each type is described below:
  • Normal: The Normal email delivery type represents a regular email delivery sent to more than one contact.
  • Bulk: The Bulk email delivery type represents email messages that were sent in bulk and includes normal deliveries and split deliveries.
  • Skipped: The Skipped email delivery type represents email messages that were skipped by Bronto and not sent.
  • Single Contact: The Single Contact email delivery type represents emails deliveries that were sent to only a single contact. Email deliveries sent via workflows are always marked as Single Contact, but this delivery type also includes email deliveries manually sent to a single contact or sent to a single contact via the API.
  • Test: The Test email delivery type represents email deliveries that were sent as test deliveries.
  • AMR: The AMR email delivery type represents email deliveries that were sent via an Automated Message Rule.
  • Split Group: The Split Group email delivery type represents email deliveries that were sent as part of an A/B split test. If you hover over the Split Group text, a tool-tip will appear that contains the name of the split group.
  • FTAF: The Forwards to a Friend email delivery type represents email deliveries that were sent as part of a FTAF webform. FTAF deliveries do not appear in delivery groups.
  • Transactional: The Transactional email delivery type represents email deliveries were sent as transactional emails.

If you set a throttle for a delivery, you can see the throttle used next to the scheduled start. Next to the sending time, you can view the percentage of the delivery that has completed (if it is still sending), and the total elapsed time for the delivery (after the delivery has completed.)

Information About A delivery

If you have send time optimization activated, you will see icons if the delivery was optimized by time and/or day. You will also be able to see the scheduled sending time (our projected maximum send time) and the actual sending time (the actual time the delivery took to complete after the delivery has been made). For more information on using send time optimization, see Optimize The Sending Time Of An Email Delivery.

Information About A Send Time Optimized Delivery

If the delivery was made via a Workflow or Automated Message Rule, the name of the Workflow or Automated Message Rule will be shown beneath the Subject Line. Workflow/AMR Name