Conversions Metric

The conversions metric represents the unique conversions recorded.

What Does The Conversions Metric Represent?

The conversions metric represents the unique conversions recorded. Conversions track contacts who placed an order after interacting with a message delivery (email or SMS). Bronto records unique conversions the first time a contact makes a purchase connected with a message delivery. For example, if a contact buys something from you through a message link, and later makes a second purchase, only one unique conversion is recorded.

Why Is The Conversions Metric Important?

The purpose of sending email marketing messages is to compel your contacts to perform an action. Opens may tell you if the subject line is well written, and clicks may tell you how engaging the content is. However, conversions tell you if your contacts are actually performing the action that is the goal of your email marketing campaign.

How Is The Conversions Metric Calculated?

Currently Bronto offers two models for calculating conversions.