Clicks Per Link Metric
The clicks per link metric represents the unique clicks per link for a particular message, delivery, A/B split test, automated message rule, or delivery group
What Does The Clicks Per Link Metric Represent?
The clicks per link metric is a link centric metric that represents the clicks (unique clicks) recorded for a link contained in a particular message, delivery, A/B split test, automated message rule, or delivery group. This metric can be viewed in the table at the bottom of detailed click reports for a message, delivery, automated message rule, A/B split test, or delivery group. A click per link is recorded the first time a link is clicked. If a link is clicked 9 times, 1 click per link will be recorded for that link. If 5 different links are each clicked 10 times, then 1 click will be recorded for each of the 5 links.
Why Is The Clicks Per Link Metric Important?
The clicks per link metric is important because it can provide some clarification to both the total clicks metric and the total clicks per link metric. For example, let's say for some reason a contact clicks a link 100 times. Those 100 clicks will show up in the total clicks metric, as well as the total clicks per link metric for that link. Be careful, however, as this may be a bit misleading. Let's say this was the only contact who clicked on this link. Sure there are a 100 total clicks and 100 total clicks per link, but it's all from the same contact! If you were to look at the clicks per link for the link, you would be able to spot this because the clicks per link would show only 1.
How Is The Clicks Per Link Metric Calculated?
The clicks per link metric is a total of all the unique clicks for a particular link.