AMR Reports

An automated message rule report is an aggregate of all the metrics associated with all the days an automated message rule has been sending messages.

You can access an automated message rule report by going to Automation > Automated Message Rules and clicking the report icon for a message in the AMR table.

Each tab at the top of an AMR report provides a different set of metrics:

Overview displays the overview page. For more information about Overview metrics, see Report: Overview Metrics (Legacy).
Deliverability display deliverability metrics for the message. For more information about Deliverability metrics, see Report Deliverability Metrics (Legacy).
Opens displays the metrics related to message opens. For more information about Detailed Open metrics, see Report: Open Metrics (Legacy).
Clicks displays detailed information about the metrics related to message clicks. For more information about Detailed Click metrics, see Report: Click Metrics (Legacy).
Conversions displays detailed information about the metrics related to message conversions. For more information about Detailed Conversion metrics, see Report: Conversion Metrics (Legacy).
Sharing displays detailed information about the metrics related to shares. For more information about Detailed Sharing metrics, see Report: Sharing Metrics (legacy).
Metrics By Day displays an aggregate of all the metrics associated with all the days an automated message rule has been sending. For more information about Metrics By Day metrics, see AMR Metrics By Day Report Metrics.