A/B Split Test Report

An A/B split report is an aggregate of all the metrics associated with an A/B split test.

On an A/B split test report, you can view from whom and to whom the A/B split test was sent. You can also view the percentage used for the test groups, a description of the test being performed, and the actual difference between the split groups.

You can access an A/B split test report by going to Messages > Deliveries, locating an A/B split test in the Deliveries table, and clicking its report icon.

Each tab at the top of an A/B split test report provides a different set of metrics:
  • Overview displays the overview page. For more information about Overview metrics, see Report: Overview Metrics (Legacy).
  • Deliverability display deliverability metrics for the message. For more information about Deliverability metrics, see Report Deliverability Metrics (Legacy).
  • Opens displays the metrics related to message opens. For more information about Detailed Open metrics, see Report: Open Metrics (Legacy).
  • Clicks displays detailed information about the metrics related to message clicks. For more information about Detailed Click metrics, see Report: Click Metrics (Legacy).
  • Conversions displays detailed information about the metrics related to message conversions. For more information about Detailed Conversion metrics, see Report: Conversion Metrics (Legacy).
  • Sharing displays detailed information about the metrics related to shares. For more information about Detailed Sharing metrics, see Report: Sharing Metrics (legacy).
  • Profiler allows you to view Delivery, Message, and Delivery Group Metrics (Sent, Opened, Clicked, Converted, Bounced) broken down by contact attributes. For more information about Profiler, see Report Profiler.