View All Emails In Your Account

The Messages page allows you to view all of the emails in your account.

To view all the email messages in your account, go to Messages > All Messages and then click Email.

All Messages Table

This email sections of this page includes both information that can provide insight into your messages and actions you can perform. To view the complete details about an individual email, click on its name in the table.

Email Actions

Email actions can be accomplished by:

  • Selecting an email row or rows and clicking one of the buttons on the table.
  • Clicking one of the icons located in the column at the end of a row.
  • Searching for a specific message by name or API ID using the pull-down menu next to the search box.

Buttons are actions that can be performed on more than one email. Email icons are actions than can only be performed on one email at a time. All of the buttons and actions are described in the following table:

Action Description
Move When you select a message(s) and click Move, you can move the message or messages into a folder. By default, all emails are shown in the emails table. You can click on a message folder name in the side navigation to limit the emails displayed to a folder's contents. See Use Folders To Organize Your Messages for more information about using message folders.
Copy When you select a message(s) and click Copy, a duplicate of the message is created. The message will have all of the same content as the original message. It will not retain any of the original email's metrics because it is a new message.
Add To Delivery Group When you select a message(s) and click Add To Delivery Group, you can add the message to an existing delivery group or create and add the message to a new delivery group. See Delivery Groups for more information about delivery groups.
View Comparison When you select a message(s) and click View Comparison, the Comparison Report page opens with the report for any messages you selected displayed.
Delete When you select a message(s) and click Delete, the message is deleted. Deleting a message also deletes all metrics and reports associated with deliveries made using the message. Any currently scheduled deliveries (Outgoing) associated with this message are not be stopped. See Stop A Delivery for information about stopping a delivery.
Preview Message Icon Click this icon to open a preview of a message.
Send Message Icon Click this icon to schedule a message to send. See Send Email for information about sending messages.
Message Report Icon Click this icon to open a message report. See Message Reports (Legacy) for information about message reports.

Email Information

The columns in the email messages table contain information about your message. The visibility of the columns are adjustable. If you click on the visible columns icon you will be able to show or hide information displayed in the table. The most commonly used columns described below:

Columns Name Description Why It's Useful (Metrics Only)
Message The Message column displays the name of the message. N/A
API ID The contact's API ID. This information is useful if you are searching for a specific contact based on their API ID.
Last Edited The last edited column shows the date the last time the email message was edited or used in a delivery. N/A
Sent (email)
The emails sent metric represents the total number of emails that were sent.
Note: Deleted email deliveries will still be counted as part of the emails sent metric.

The emails sent metric is important to know for two main reasons. First, you need to know the number of emails sent for the purpose of making sure you don't exceed the number of emails allocated for your account. Second, the emails sent metric is the starting point for evaluating how many of your emails actually got delivered.

Delivered (email)

The emails delivered metric represents the total number of emails that were successfully delivered. DMA/EEC equivalent: Accepted

The Emails delivered metric is important because it let's you know how many total emails were successfully delivered. Once you know how many emails were successfully delivered, you can begin further evaluating the levels of contact engagement (opens, clicks, conversions). You can also figure out how many unsuccessful emails were sent.

Delivery Rate (email)

The delivery rate represents the percentage of emails that were successfully delivered, as compared to the total emails that were sent. DMA/EEC equivalent: Accepted Rate

The delivery rate metric is important because it represents the first step in determining the success of your email marketing efforts. In order for contacts to open, click, and eventually convert, they first have to receive an email from you.

Opens (email)

The opens metric represents the unique opens. A unique open is recorded the first time a contact opens an email. If a contact opens an email 5 times, only 1 unique open is recorded. DMA/EEC equivalent: Unique Renders

The opens metric is important because it represents the first level of contact engagement. Although you can't actually tell what your contacts are doing with the email you sent them, you can at least tell that they were interested enough to open it. A high number of opens is usually indicative of a strong subject line and a trusted from name, since these are the only things a contact can see in their inbox before actually opening the email you sent them.

Open Rate (email)

The open rate represents the percentage of emails that were opened, as compared to the number of emails that were successfully delivered. DMA/EEC equivalent: Render Rate The calculation does not take into account the send history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a date prior to the start of the report are included in the calculation. For example, a message was sent 100 times a previous day and 100 times on a date within the report range. The message is opened 125 times within the report range. In this case, the Open Rate on the report is 125% because the message was opened more times than it was sent.

The open rate is important because it represents the first level of contact engagement. The open rate lets you see out of all the contacts who received the email you sent, who actually took the time to open it. You can use the open rate to gauge the effectiveness of your from name, from address, and subject line.

Total Opens
The total opens metric represents the total number of opens recorded for a particular message, delivery, A/B split test, automated message rule, or delivery group. If contact Alex Example opens an email you sent them 5 times, and contact Jayne Example opens an email you sent them 10 times, then 15 would be recorded for the total opens metric.
Note: The total opens metric is not the same thing as the opens metrics (which records unique opens). For more information on the opens metric, see Opens Metric.

The total opens metric, similar to opens, is important because it represents the first level of contact engagement. Although you can't actually tell what your contacts are doing with the email you sent them, you can at least tell that they were interested enough to open it. A high number of opens is usually indicative of a strong subject line and a trusted from name, since these are the only things a contact can see in their inbox before actually opening the email you sent them.

Clicks (email)

The clicks metric is a per contact metric that represents the unique clicks recorded. A unique click is recorded the first time a contact clicks any link contained in an email you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded and 1 would appear under the clicks metric. DMA/EEC equivalent: Click Through

The clicks metric is important because it represents a level of contact engagement beyond just opens, and begins to highlight the effectiveness of the content contained in your emails. With clicks, you can tell how many contacts were interested enough to open and then click the links contained in the email you sent them.

Click Rate (email)

The click rate represents the number of unique clicks that were recorded, as compared to the number of unique opens recorded. DMA/EEC equivalent: Click to Open Rate (CTO) The calculation does not take into account the history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a day prior to the start of the report are included in the calculation. For example, a contact may have opened a message on a previous day, but clicked on the message on a day within the report range.

The click rate is important because it represents the second level of contact engagement. The click rate gives you an indication of how effective the email you sent was at getting contacts to click the links contained therein. The click rate can also give you an idea of how effective the placement and design of your calls to action are.

Total Clicks
The total clicks metric is a contact centric metric that represents the total number of times contacts clicked links contained in the email you sent them. If Taylor Doe
  • clicks link A 10 times
  • and clicks link B 5 times
And Taylor Doe
  • clicks link B 5 times
Then 20 total clicks are recorded.

The total clicks metric, similar to clicks, is important because it represents a level of contact engagement beyond just opens and begins to highlight the effectiveness of your message content. Where as with clicks your are able to determine that contacts were interested in the content of your message, total clicks allows you to get some idea of the frequency of that interest.

Click Through Rate

The click through rate represents the number of clicks that were recorded, as compared to the number of emails delivered.

The click through rate gives you an overall indication of contacts who, first received your message, and second, were engaged enough to open it and click on a link.
Tip: The click through rate metric is a legacy calculation. For a more useful calculation, we suggest you view the click rate. The click rate is determined by the number of unique clicks over the number of opens. For more information on the click rate, see Click Rate Metric.
Conversions (email)

The conversions metric represents the unique conversions recorded. Conversions track contacts who placed an order after interacting with a message delivery (email or SMS). Bronto records unique conversions the first time a contact makes a purchase connected with a message delivery. For example, if a contact buys something from you through a message link, and later makes a second purchase, only one unique conversion is recorded.

The purpose of sending email marketing messages is to compel your contacts to perform an action. Opens may tell you if the subject line is well written, and clicks may tell you how engaging the content is. However, conversions tell you if your contacts are actually performing the action that is the goal of your email marketing campaign.

Conversion Rate (email)

The conversion rate represents the percentage of conversions made, as compared to the number of clicks recorded. The calculation does not take into account the history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a day prior to the starting date of the report are included in the calculation. For example, a contact may have clicked on a message on a previous day, but converted on a day within the report range.

The conversion rate metric is important because it indicates how effective the email you sent was at getting your contacts to perform an action. Whether it's making a purchase or downloading a white paper, the goal of email marketing is to compel your contacts to perform an action.

Conversion/Delivered Rate

The conversion/delivered rate represents the percentage of conversions made, as compared to the number of emails delivered.

The conversion/delivered rate is important because it gives you an overall indication of the contacts who received your message and were also engaged enough to convert. Whether it's making a purchase or downloading a white paper, the ultimate goal of email marketing is to compel your contacts to perform an action.
Tip: The conversion/delivered rate is a legacy calculation. For a more useful calculation, we suggest you view the conversion rate. The conversion rate is determined by the number of conversions over the number of clicks. For more information on the conversion rate, see Conversion Rate Metric.
Revenue Per Email

The Revenue Per Email metric represents the average revenue tracked for an email successfully delivered from your account.

The Revenue Per Email metric is important because it allows you to see how much revenue, on average, a successfully delivered email earns.

Total Deliveries The total deliveries column indicates the total number of deliveries made using the message. This number excludes test email deliveries.
Note: Accounts that have a large number of deliveries do not see this column in order to avoid page loading issues.
N/A
Total Test Deliveries The total test deliveries column indicates the total number of test email deliveries made using the message.
Note: Accounts that have a large number of deliveries do not see this column in order to avoid page loading issues.
N/A