Link Modifier

Link Modifier allows you to append URLs in your email message with parameters that help you track your campaigns and generate metrics for external tools like Google Analytics.

Link Modifier sets key/value pairs in your URLs which identify, for example, the campaign and origin of activity on your website. Link Modifier appends these pairs as parameters to each URL in your email message.

Example: The base URL https://www.example.com is appended with key/value pairs as parameters that track campaign and origin.

https://www.example.com/?utm=bronto&origin=LinkModifier

Link Modifier is available in Email Message Editor (EME) and the HTML editor.

To get started, select the appropriate scenario:

• Use Link Modifier in EME
• Use Link in the HTML Editor