What Guidelines/Best Practices Should I Follow When Sending SMS Messages?

In general, you should follow similar best practices with SMS messages as you would with email messages.

  • Do not send unsolicited SMS messages. Make sure you have a person's permission before sending them marketing SMS messages.
  • Send an SMS that reminds contacts they are still opted in every 3 months.
  • Provide a clear and easy way for people to opt-out from receiving SMS messages from you.
    • We automatically append Txt STOP to <XXXXX> to end, HELP for info. <XX>msg/mo. Msg&Data rates may apply. to all SMS confirmation messages.
    • Any time an SMS call-to-action is used (for example, Text Helptest to 33233 to receive a coupon), you must clearly display the following terms of service/conditions text:
      Contact: sms@bronto.com or 888-276-6861. STOP to end. Msg&data rates may apply.
      This includes SMS calls-to-action in emails, tweets, Facebook posts, webforms, web pages, and any form of print communication.
  • Do not put false or misleading content in the body of your SMS message.
  • Consider the time of day that you will send based on the amount of contacts you have. The throughput for SMS messages is 100 messages per second.
  • Workflows are not set up to send bulk messages. Avoid bulk uploading of contacts to keyword, which triggers a workflow that might become delayed.
  • Create an extended welcome series. Set up a delay between the opt-in trigger and the follow up message.