When To Use The Tracking URL Parameters

Depending on how you have your tracking system setup, using the Tracking URL Parameters may or may not be the right option for you.

Please consider the following:

  • If you are not using a private domain, you should consider using the Tracking URL Parameters. For non-private domain users, the cookie created in step 3 of the diagram below is a third-party cookie, thus making it subject to being blocked by browsers.
  • If you are using a private domain and the page(s) where Legacy Conversion Tracking or Order Service scripts are hosted are on the same domain as your private domain, then it is not necessary to use the Tracking URL Parameters. The reason for this is the cookie created in step 3 of the diagram below will be a first-party cookie in this scenario. First-party cookies will not be blocked by most conventional browser settings.