Performance Segment Criteria

Creating segments based on performance allows you to create segments based on performance data stored in your account. This includes total sent, open rate, total revenue, and more. Below you will find an explanation of the different types of segments you can create based on contact performance. You can use the tables below to see all of the possible Criterion, Operators, and Values that you can use to create segments. To begin creating segments, go to Contacts > Segments and click Create Segment.