GeoIP Segment Criteria

An introduction to GeoIP segment criteria.

Creating segments based on GeoIP data allows you to create segments based on location data stored for your contacts. This includes city, state, country, and more. The location information that is returned is the most frequently occurring IP address in a 14 day period. The 14 day period consists of the 14 days prior to most recent click/open activity.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 16–March 30.

In this section you will find an explanation of the different types of segments you can create based on GeoIP data.