Clean Contacts
Cleaning contacts allows you to maintain high deliverability rates by choosing to either delete, add to a new list, or add to an existing list any contacts that have bounced a certain number of times, are not associated with any lists in your account (aka Orphaned contacts), or who have not opened or clicked a specific number of email messages you have sent them.
Separating active and inactive contacts allows you to target and format your email messages based on a contact's activity. For example, you could send a plain text email message that re-introduces your offerings to any contact that has not opened or clicked the last 10 email messages you have sent them.
- Orphan Contacts: are contacts that are not on any lists. They are in your account, but they are not associated with any of your lists.
- Non-engaged Contacts: are contacts have not opened or clicked any of your messages. They have not engaged in any activity since they were added.
There could be a number of reasons why contacts have not engaged:
- Your contacts could be receiving your messages in plain text. The application does not track messages sent in plain text format.
- Your contacts may not be receiving your messages. HTML messages can sometimes be caught in spam filters or routed to junk folders.
- Your contacts may no longer be interested in receiving your communications.