SMS Keywords

SMS keywords are words that your contacts send to your short code in order to receive content from your organization by SMS. This topic describes the two types of SMS keyword, basic and subscription, that you can create in Bronto.

Basic Keyword

A basic keyword enables a contact to request specific content from your organization by SMS.

Your contact receives the content only when they send the keyword to your SMS short code.

Subscription Keyword

A subscription keyword enables a contact to agree, or opt-in, to receive up to 30 messages per month from your organization by SMS.

To opt in, a contact sends the subscription keyword to your SMS short code.

To opt out, the contact sends STOP <keyword>.
Tip: Review the requirements for SMS opt-in campaigns. See SMS Opt In Requirements.