Recommendations Reports

Recommendations reports can be used to view information about your recommendations.

There are three types of Recommendations reports you can view from within the app by clicking the Reports icon.

Currently, there are no additional reports that specifically demonstrate the effectiveness of recommendations in your messages. However, you can use the current Message, Delivery, and Delivery Group reports to see open, click, conversion, revenue and contact loss rates for recommendation messages. You can also use this data to compare these metrics to your overall delivery metrics.

Effectiveness Report

This report shows the effectiveness of each recommendation in terms of usage and results produced. The metrics displayed at the top of the report page include totals, or averages, across all of your recommendations.

Effectiveness Report with Email and Web Recommendations

If you have the Recommendations Web app, you will see metrics for both email and web effectiveness.

These metrics can include recommendations that were previously used but have since been deleted and therefore don't show up in the grid.

Table 1. Effectiveness Metrics
Statistic Description
Total Contacts Sent Total number of contacts who have received a recommendation.
Total Web Views Recommendations Web only. Total number of times recommendation blocks have been viewed on your site.
Average Products Average number of products produced from all recommendation requests. This number reflects the total number of products that met the recommendation criteria, not the number of products requested from the recommendations.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.
% Fulfilled Percentage of requests where the primary recommendation returned the number of results requested.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.
% Backup Used Percentage of requests where the primary recommendation requested returned less than the number of products requested and the backup recommendation was used.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.
% Default Used Percentage of requests where the primary and backup recommendations requested returned less than the number of products requested and the default recommendation was used.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.

In the grid is a list of your published recommendations and the effectiveness statistics related to each one. You can search the grid by recommendation name and filter the based on recommendation status.

Statistic Description
Name Name of the recommendation
Status Current status of the recommendations; either Active or Inactive
Recommendation Type Indicates whether it is a standard or premium recommendation.
Last Executed When the recommendation was last used
Counts Since Date that Recommendations started recording data for the recommendation; this is typically the date the recommendation was enabled
Contacts Sent—Email Number of contacts who have been sent the message
Contacts Sent—Web Recommendations Web only. Total number of times the recommendation has been requested by your website.
Average Products Average number of products produced from all recommendation requests. This number reflects the total number of products that met the recommendation criteria, not the number of products requested from the recommendations.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.
% Fulfilled Percentage of requests where the primary recommendation returned the number of results requested.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.
% Backup Used Percentage of requests where the primary recommendation requested returned less than the number of products requested and the backup recommendation was used.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.
% Default Used Percentage of requests where the primary and backup recommendations requested returned less than the number of products requested and the default recommendation was used.
Note: If you have Recommendations Web you will see this metric twice. Once for email and once for web.

Published Settings Report

This report provides an at-a-glance look into the settings for your published recommendations. This report lists every recommendation you have published and the settings for the published version of each. It does not include criteria or priority settings, but you can view the full details for any of these recommendations by clicking on the recommendation name.

Statistic Description
Name Name of the recommendation
Status Current status of the recommendations; either Active or Inactive
Recommendation Type Indicates whether it is a standard or premium recommendation.
Uses Backup Whether or not the recommendation uses a backup
Uses Default Whether or not the recommendation uses the default recommendation for your account
Apply Randomness Whether or not the recommendation uses randomness
Restrict Parent/Variation Results How the recommendation manages variant products in the results
  • Parent Only—Only the parent products are included
  • One Variation Only—Only one variant product, that best matches the recommendations criteria and priorities, is included in recommendation results
  • Multiple Variations Only—The parent product will not be included in the recommendation results
  • Parent And Multiple Variants—The best matches for the recommendations criteria and priorities are included
Uses Inventory Minimums Whether or not the recommendation uses inventory minimums
Uses Global Criteria Whether or not the recommendation uses the global criteria for your account
Used As Backup Whether or not the recommendation is used as a backup for another recommendation

Top Recommended Products

This report shows which of the products in your catalog have been recommended most frequently. This report provides a list of the top 100 products that have been included in the recommendations you have built. The report shows the number of times each product has been recommended, how frequently it appears in all recommendations, and the last time it was recommended.

Statistic Description
Image Main image for the product; pulled from your product catalog
Title Title for the product; pulled from your product catalog
Product ID ID, or SKU, for the product; pulled from your product catalog
Recommendation Count Number of times the product has appeared in the results of a recommendation that was used in a delivery
Recipient Count Number of contacts who have received this product in a recommendation
Frequency Percentage of all recommendation requests where the product appeared in the recommendation
Last Recommended Last time the product appeared in the results of a recommendation