Bronto Glossary

A/B Split Test

A/B split tests allow you to quickly compare multiple versions of a message in a way that lets you discover the best performing option. Whether it's the best subject line, or a choice between two images, A/B split tests take judgment calls out of the equation.

Active (Contact Status)

Contacts with a status of Active are contacts that can receive emails from you.

Action Node (Workflow)

An action node might send email, update field information, or change a contact's list membership. A workflow can have multiple action nodes.

AMR (Email Delivery Type)

The AMR email delivery type represents email deliveries that were sent via an Automated Message Rule.

API Message Tags

API message tags are user defined tags that allow you to insert HTML content into the body and subject line of messages using the API. The content you add via API message tags will be added to the message at send time. These tags are useful if you want to sync content from your system (database, CRM, etc.) with messages you send with the platform. You will need to call addDeliveries in order to use API message tags.

Audit Log

The Audit Log allows you to see actions that have been performed within your Bronto account.In the log you can see what action occurred, the user name associated with the action, and the date and time the action occurred.

Automated Onboarding

Automated onboarding is a simple process that allows you to quickly add contacts to your account, while mitigating the risk of these contacts negatively affecting sending in your account.

Automated Message Rules

AMRs are a set of criteria you define that can be used to automatically send email. With automated message rules, you gain the power and flexibility to deliver emails to your contacts when it makes the most sense. This allows you to focus your energy on compelling message design and campaign strategies.

Average Click Rate (Lists And Segments)

The average click rate represents an average of the individual click rates for each delivery sent to the list or segment.

Average Clicks

The average clicks metric represents the average number of times a link was clicked in an email. For example, if your email has 20 total clicks and 5 links, then the average clicks would be 4.

Average Conversion Rate (Lists And Segments)

The average conversion rate represents an average of the conversion rates for each delivery sent to the list or segment.

Average Delivery Rate (Lists And Segments)

The average delivery rate represents an average of the individual delivery rates for each delivery sent to a list or segment.

Average Open Rate (List And Segment)

The average open rate represents an average of the individual open rates for each delivery sent to a list or segment.

Average Opens

The average opens metric represents the average number of times emails you sent were opened. For example, if 20 total opens and 5 emails are recorded, then the average opens would be 4.

Average Order Value (AOV)

The average order value is a comparison of the number of orders to the total revenue. This is important because it provides insight into how much contacts are spending, on average, each time an order is placed.

Awaiting Assessment

After a contact has been sent their first email, they enter the assessment phase of the automated onboarding process, and hence move from Onboarding to Awaiting Assessment. After a contact has been assessed, they will move from Awaiting Assessment to Active. You can send to contacts while they are in the waiting assessment period and there is no limit on the number of sends allowed for a contact.

Bad Email Address

The bad email address bounce type means that the email server in question has indicated that this is not a valid account. Whether the contact has left that host, had a typo in their registration, or simply made up the email address cannot be discerned from this message.

Basic Keywords (SMS)

Basic, or non-subscription based keywords are meant for individual transactional interactions. With non-subscription based keywords, a recipient texts in to a keyword and a response is sent back. The interaction ends there. The recipient is not added to a list because they have not agreed to receive future marketing messages from you.

Bounce

An email bounce, or failed DSN (Delivery Status Notification), is an automated electronic message from a mail system informing the sender about a delivery problem with their (the sender's) original email message. So in the context of the application, if you send an email message and the delivery fails, our mail server will receive a bounce message explaining why the email message bounced.

Bounce (Contact Status)

Contacts with a status of Bounce cannot be sent emails because they have hard bounced due to a bad email address, or they have exceeded the bounce limit set for your account.

Bounce Rate

The bounce rate indicates the percentage of bounces (as compared to the number delivered) recorded for a particular message, delivery, A/B split test, automated message rule, or delivery group.

Browse Recovery

Browse Recovery allows you to capture potentially lost revenue based on the behavior of contacts on your site.Browse Recovery allows you to define rules that can be used to send targeted messages to contacts based on their browse behavior.

Bulk (Email Delivery Type)

The Bulk email delivery type represents email messages that were sent in bulk and includes normal deliveries and split deliveries.

CAN-SPAM

CAN-SPAM spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them. Failure to comply with the CAN-SPAM Act can result in decreased deliverability (i.e. your messages get flagged as spam), placement onto an ISP's or spam filter's blacklist, and a potential $11,000 fine. Additionally, we will eventually remove you as one of our customers if violations of the CAN-SPAM Act persist.

Cart Recovery

Cart Recovery allows you to identify and capture contacts that have placed items in the shopping cart without completing their order, including cart details.

Character Set

A character set is a collection of characters with a defined set of rules, or encoding, that interprets and determines how those characters will be displayed. Because different character sets use unique encoding rules, it's important that you specify the character set your file uses when you upload contact data. If you specify the wrong character set for a contact import then the incorrect file encoding rules will be applied and your contact data will be incorrectly formatted in Bronto.

Clicks (Email)

The clicks metric is a per contact metric that represents the unique clicks recorded. A unique click is recorded the first time a contact clicks any link contained in an email you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded and 1 would appear under the clicks metric. DMA/EEC equivalent: Click Through

Clicks (Facebook)

The Facebook clicks metric represents the total clicks recorded for a Facebook message or post.
Note: In order to track clicks for a Facebook message, you need to have enable URL shortening and tracking. For instructions on how to do this, see Create A Facebook Message.
Note: Due to the way Facebook's API works, it may take up to 24 hours for metrics from Facebook to appear.

Clicks (Twitter)

The Twitter clicks metric represents the total clicks recorded for a Twitter message or post. A click is recorded for a Twitter message or post when a Twitter user clicks a link contained in one of your Twitter posts.

Clicks Per Day (Shortened URLs and QR Codes)

The clicks per day metric represents the average number of clicks recorded per day.

Clicks Per Month (Shortened URLs and QR Codes)

The clicks per month metric represents the average number of clicks recorded per month.

Clicks Per Week (Shortened URLs and QR Codes)

The clicks per week metric represents the average number of clicks recorded per week.

Click Rate

The click rate represents the number of unique clicks that were recorded, as compared to the number of unique opens recorded. DMA/EEC equivalent: Click to Open Rate (CTO)

Click Rate (SMS)

The Click Rate (SMS) metric represents the percentage of clicks that were recorded for an SMS message. The Click Rate (SMS) metric gives you an indication of how effective the SMS you sent was at getting contacts to click the links contained therein.

Click Through Rate

The click through rate represents the number of clicks that were recorded, as compared to the number of emails delivered.

Comments (Facebook)

The Facebook comments metric represents the total number of comments recorded for a Facebook message or post.
Note: Due to the way Facebook's API works, it may take up to 24 hours for metrics from Facebook to appear.

Complaint

Email complaints occur when an unsubscribed user elects to fill out a Complaint Webform or when one of your contacts submits an unsolicited email complaint via an inbound email to our abuse team or through an ISP feedback loop.

Complaint Rate

The Complaint Rate metric represents the percentage of contacts that were lost (made inactive) by complaining via an ISP feedback loop, or via the application.

Contact

A contact is a unique email address and/or mobile number in your account.

Contact Fatigue

Contact fatigue is characterized by your contacts feeling that they are receiving too many emails from you. Even if your list is entirely subscription based (aka opt-in), sending too many emails can annoy your customers and ruin the effectiveness of your e-mail marketing campaign.

Contact Loss

The contact loss metric represents the total number of contacts that were marked as inactive and can no longer receive marketing emails from you as a result of this email. For more information on the inactive status type, see Contact Status

Contact Loss Rate

The contact loss rate represents the percentage of contacts that were marked as inactive and can no longer receive marketing messages from you as a result of the email you sent them.

Contact Updates Metric

The contact updates metric represents the number of times a contact updated their information using a manage preferences link contained in an email you sent them.

Content Tag

A content tag is similar to an email template. You can save an entire message as a content tag or you can design content tags using the content tag editor. Content tags can be used again and again in your messages.

Contact Update Rate

This metric represents the percentage of contacts who updated information using a manage preferences link contained in the email compared to the number of contacts who were sent the email.This is important because a high rate can reveal an issue with the accuracy of your contact data. If you notice that the contact updates number is high, dig a little deeper and find out what updates contacts make using the manage preferences page. Depending on these actions, you may need to rework the content of the email, or reevaluate the lists or segments you've sent to.

Contacts Who Shared Metric

The contacts who shared metric represents the number of contacts who used the social sharing links contained in the email. For example,
  • Contact A clicks the Facebook sharing link
  • Contact B clicks the Twitter and LinkedIn sharing links
  • Contact C clicks the Facebook and Twitter sharing links
Then 3 is recorded for the Contacts Who Shared metric.
Note: Forward to a friend URLs are not included in the total social shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Conversions

The conversions metric represents the unique conversions that have been recorded. Conversions track when a contact performs an action as a result of an email you send them, such as making purchases, making donations, or downloading a whitepaper. A unique conversion is only recorded the first time an action from an email is performed. If a contact buys something from you via an email you send them, and then later on purchases something from you via that same email, then only 1 unique conversion is recorded.

Conversion Rate

The conversion rate represents the percentage of conversions made, as compared to the number of clicks recorded. The calculation does not take into account the history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a day prior to the starting date of the report are included in the calculation. For example, a contact may have clicked on a message on a previous day, but converted on a day within the report range.

Conversion/Delivered Rate

The conversion/delivered rate represents the percentage of conversions made, as compared to the number of emails delivered.

Coupon Manager

Coupon Manager is an easy way to generate unique coupon codes and keep track of the coupon codes you use in your marketing campaigns.

Dashboard Widget

Bronto provides a library of widgets that you can drag and drop on to dashboards in order to display the information and metrics that matter to you.

Deferred Due To Message Content (Soft Bounce Type)

Deferred due to message content is quite similar to the rejected message content bounce. Emails aren't often identified this way, as ISPs don't want you to resend something they identify as spam.

Deliverability Rate

The deliverability rate metric represents the average number of sent emails that are successfully delivered to your contacts. Another way to look at it is as the average of all the delivery rates for all the email deliveries in your account.

Delivered (Emails)

The emails delivered metric represents the total number of emails that were successfully delivered. DMA/EEC equivalent: Accepted

Delivered (SMS)

The Delivered (SMS) metric represents the total number of SMS messages that were successfully delivered.

Delivery

A delivery is a collection of all the emails or SMS messages sent to a particular group of contacts at a particular time. When you schedule a delivery, emails or SMS messages are sent to your contacts according to the settings you choose for the delivery.
Note: A delivery is not the same thing as a message or an email.

Delivery Group

Delivery groups are collections of deliveries and posts grouped together for the purposes of segmenting and reports. You can add individual deliveries, posts, messages, or automated message rules to a delivery group.

Delivery Rate

The delivery rate represents the percentage of emails that were successfully delivered, as compared to the total emails that were sent. DMA/EEC equivalent: Accepted Rate

Delivery Rate (SMS)

The Delivery Rate (SMS) metric represents the percentage of SMS messages that were successfully delivered.

Delivery Rating

The delivery rating is calculated on a per email delivery basis, rather than on the total email deliveries you have sent. The email delivery rating is driven by complaints an email delivery receives from ISP feedback loops, the level of contact engagement (opens, clicks, conversions) the email has, and our internal measurement thresholds.

Delivery Type

The delivery Type represents the type of send. Each type is described below:
  • Normal - The Normal email delivery type represents a regular email delivery sent to more than one contact.
  • Bulk - The Bulk email delivery type represents email messages that were sent in bulk and includes normal deliveries and split deliveries.
  • Skipped - The Skipped email delivery type represents email messages that were skipped by Bronto and not sent.
  • Single Contact - The Single Contact email delivery type represents emails deliveries that were sent to only a single contact. Email deliveries sent via workflows are always marked as Single Contact, but this delivery type also includes email deliveries manually sent to a single contact or sent to a single contact via the API.
  • Test - The Test email delivery type represents email deliveries that were sent as test deliveries.
  • AMR - The AMR email delivery type represents email deliveries that were sent via an Automated Message Rule.
  • Split Group - The Split Group email delivery type represents email deliveries that were sent as part of an A/B split test. If you hover over the Split Group text, a tool-tip will appear that contains the name of the split group.
  • FTAF - The Forwards to a Friend email delivery type represents email deliveries that were sent as part of a FTAF webform. FTAF deliveries do not appear in delivery groups.
  • Transactional - The Transactional email delivery type represents email deliveries were sent as transactional emails.

Destination System Unreachable (Hard Bounce Type)

The destination system unreachable hard bounce type means that there was a connection issue with the email server.
Tip: For more information on the bounce classification system, see Email Bounce.

Destination System Temporarily Unreachable (Soft Bounce Type)

Destination system temporarily unreachable soft bounce type means that there was a temporary issue at the receiving mail server, such as a server busy message.
Tip: For more information on the bounce classification system, see Email Bounce.

Digg Shares (Metric)

The Digg shares metric represents the total number of times Digg social sharing links contained in emails you sent were clicked. For example, if a contact clicks the Digg social sharing link 10 times, then 10 would be recorded for the Digg shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Digg Views (Metric)

The Digg views metric represents the total number of times an email shared via a Digg social sharing link was viewed.
Note: Digg views will be counted for anyone that views the email shared via the Digg social sharing link, not just contacts in your account.
Tip: For more information on social sharing links, see Social Share Links in Emails.

DomainKeys Identified Mail (DKIM)

DomainKeys is an authentication technology, developed by Yahoo!, that works by creating a digital signature of the contents of an email. This digital signature is verified by the receiving mail server to ensure that it is not forged. To enable DKIM, you must enable Sender Authentication when scheduling an email message to be sent. DKIM can optimize your email message delivery to Hotmail, MSN, and Yahoo! email addresses.

Double Opt-in

Double opt-in means a contact has subscribed via an explicit request and also confirmed the validity of their email address. You can only send one double opt-in message per contact. Bronto does not require double opt-in but it is a best practice.

Drip Campaign (aka Waterfall Campaign)

Drip campaigns (aka waterfall campaigns) are a powerful tool that you can use to automatically send messages to your contacts on a scheduled basis.

Dynamic Code

Dynamic Code is the language behind Dynamic Content. The code that is added to messages when you add Dynamic Content via the Dynamic Content Wizard is an example of Dynamic Code. You can add Dynamic Code directly to the content of SMS messages and HTML email messages. Dynamic Code allows you to have more control over the behavior of Dynamic Content.

Dynamic Content

Dynamic content is an advanced feature that allows you to add content to messages based on whether or not certain conditions are met.

Dynamic Preview

Dynamic Preview allows you to preview an email message or an SMS message as if you were a specific contact in your account.

Email

An email is the actual thing that arrives in a contact's inbox. The email was created from a message and sent when a delivery was scheduled.

Email Frequency Caps

Email frequency caps allow you to specify the maximum number of emails that can be sent to your contacts over given time periods. This is a valuable resource if you are sending automated messages, because you no longer have to worry about automated messages, promos, and other marketing efforts overwhelming your contacts and inducing what is known in email marketing as “contact fatigue”.

Email Orders

The Email Orders metric represents orders made from emails you sent from the application. These orders are the result of a contact clicking through an email you sent them and then placing an order. These orders have specific emails sent from the application associated with them. When a contact places an order as a result of being sent an email, a conversion is recorded. From a single conversion, multiple orders can be made. It is possible to have more orders than conversions. For example, if a contact clicks from an email to your site, purchases a shirt, and then also decides to purchase a hat, that could represent 2 orders made from 1 conversion.

Email Revenue

The Email Revenue metric represents the total revenue tracked for emails sent from the application. This revenue is tied to specific emails sent from the application.

Error Correction Level (QR codes)

The higher the error correction level, the more likely the QR code will be able to properly read (or scanned) even if the code is damaged. However, the higher the error correction level, the larger the QR code image is.

External Name (List)

The external name is the name that will appear to your contacts if you make this list visible on a webform.

Facebook Shares (Metric)

The Facebook shares metric represents the total number of times the Facebook social sharing links contained in emails you sent were clicked. For example, if a contact clicks the Facebook social sharing link 10 times, then 10 would be recorded for the Facebook shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.
Note: Due to the way Facebook's API works, it may take up to 24 hours for metrics from Facebook to appear.

Facebook Views (Metric)

The Facebook views metric represents the total number of times an email shared via a Facebook social sharing link was viewed.
Note: Facebook views will be counted for anyone that views the email shared via the Facebook social sharing link, not just contacts in your account.
Tip: For more information on social sharing links, see Social Share Links in Emails.
Note: Due to the way Facebook's API works, it may take up to 24 hours for metrics from Facebook to appear.

Feedback Loops

ISP feedback loops are services provided by some ISPs which allow us to receive notices when a contact clicks a Spam or Unsubscribe button in their email client.

Fields

Fields allow you to store additional information about your contacts - first name, postal code, age, etc. You can also use fields to personalize your messages and segment your lists. It's important to note that any field used in a message must be smaller than 1 MB in size.

Field Tags

Field tags use the contact data stored in Bronto contacts fields to populate email and SMS message content. At message send time Bronto looks up the value stored for the contact field for and replaces the field tag with the saved data specific to a contact.

Filter Node (Workflows)

You can use filter nodes to refine the actions of a workflow. For example, you can limit an action to the first 100 people who reply to a contest or to a group of people on a particular list or segment. A workflow can have multiple filter nodes.

First Order (Contacts)

The date of the first order recorded for the contact.

Forwards To A Friend (Metric)

The forwards to a friend metric represents the total number of times a contact forwarded an email you sent them using the forward to a friend link.
Tip: For more information on adding a forward to a friend link to your message, see Insert A Link To A Webform Using The WYSIWYG Editor. For more information on forward to a friend webforms, see Types of Webforms.

Frequency Caps (Email Frequency Caps)

Email frequency caps allow you to specify the maximum number of emails that can be sent to your contacts over given time periods. This is a valuable resource if you are sending automated messages, because you no longer have to worry about automated messages, promos, and other marketing efforts overwhelming your contacts and inducing what is known in email marketing as “contact fatigue”.

Frequency Caps (SMS)

The monthly frequency cap setting defines the maximum number of SMS deliveries that can be sent to a given keyword over a rolling 31 day period. Best practices dictate you should limit SMS deliveries to 30 or less per month for a given keyword.

Frequency Caps Skipped (Metric)

The frequency cap (skipped) metric represents the number of contacts that were not sent to because doing so would exceed the email frequency cap settings you have in your account.
Tip: For more information on the email frequency cap settings, see Set Email Frequency Caps For Your Account.

From Complaint (Metric)

The Complaint (From Complaint) metric represents the total number of contacts that were lost (made inactive) by complaining via either an ISP feedback loop, or the application's complaint system.

From Complaint - Bronto Feedback (Metric)

The From Complaint - Bronto Feedback metric represents the number of contacts that were lost (made inactive) by complaining via the application. A contact can complain using a Complaint webform.
Warning: A high number of complaints will negatively impact your sender and delivery rating. For information on sender and delivery rating, see Sender and Delivery Rating.
Tip: For more information on fixing a low sender or delivery rating, see Tips For Fixing A Low Email Sender/Delivery Rating.
Tip: For more information on Complaint webforms, see Types of Webforms.

From Complaint - ISP Feedback (Metric)

The From Complaint - ISP Feedback metric represents the number of contacts that were lost (made inactive) by complaining via an ISP feedback loop.
Warning: A high number of complaints will negatively impact your sender and delivery rating. For information on sender and delivery rating, see Sender and Delivery Rating.
Tip: For more information on fixing a low sender or delivery rating, see Tips For Fixing A Low Email Sender/Delivery Rating.

From Unsubscribes Metric

The unsubscribes metric represents the total number of contacts that were lost (i.e. made inactive) by unsubscribing. A contact can unsubscribe via an unsubscribe webform or a manage preferences webform.
Tip: For more information on the webforms a contact can use to unsubscribe, see Types of Webforms.

FTAF (Email Delivery Type)

The Forwards to a Friend email delivery type represents email deliveries that were sent as part of a FTAF webform. FTAF deliveries do not appear in delivery groups.

GeoIP City (Per Contact Metric)

The GeoIP City metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the city where they reside or the location of the most recent open/click. It also does not take into account any city data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

GeoIP Country (Per Contact Metric)

The GeoIP Country metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the country where they reside or the location of the most recent open/click. It also does not take into account any country data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

GeoIP Country Code (Per Contact Metric)

The GeoIP Country Code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. Country codes are alphanumeric geographical codes (geocodes) used to represent countries and dependent areas.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

GeoIP State/Region (Per Contact Metric)

The GeoIP State/Region metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the state/region where they reside or the location of the most recent open/click. It also does not take into account any state/region data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

GeoIP Time Zone (Per Contact Metric)

The GeoIP Time Zone metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the time zone where they reside or the location of the most recent open/click.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

GeoIP Zip (Per Contact Metric)

The GeoIP Postal/ZIP code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. It does not necessarily indicate the Postal/ZIP code where they reside or the location of the most recent open/click. It also does not take into account any Postal/ZIP code data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

GSM

GSM is the approved character set used in SMS messaging.

Hard Bounce

Hard bounces are permanent delivery failures. For example, the mailbox and/or domain does not exist for an email address. The from hard bounce metric represents the number of sent emails that were not delivered due to hard bounces.

Inactive Due To Bounces Metric

The inactive due to bounces metric represents the total number of contacts that were made inactive because they exceeded the bounce limit you have set in your account. The bounce limit represents the number of times emails sent to a particular contact can consecutively bounce before the contact is made inactive. Once a contact is made inactive, you can no longer send to them until they once again opt-in to receiving marketing emails from you.

Incoming (SMS)

The Incoming (SMS) metric represents the total number of times contacts replied to an SMS message you sent them.
Note: Once an initial SMS is received, the person begins an SMS session which lasts for 1 hour. During the life of the session, any additional SMS messages received from that person are considered SMS replies. If you receive an SMS from a person and no session exists, the SMS you receive will be treated as an initial incoming SMS and will be picked up by the Initial Incoming SMS With Keyword trigger node.

Incoming Rate (SMS)

The Incoming Rate (SMS) metric represents the percentage replies recorded for an SMS message.
Note: Once an initial SMS is received, the person begins an SMS session which lasts for 1 hour. During the life of the session, any additional SMS messages received from that person are considered SMS replies. If you receive an SMS from a person and no session exists, the SMS you receive will be treated as an initial incoming SMS and will be picked up by the Initial Incoming SMS With Keyword trigger node.

Internal Name (List)

The internal name that you assign to your list is only visible to users within your account.

ISP Feedback Loop

ISP feedback loops are services provided by some ISPs which allow us to receive notices when a contact clicks a Spam or Unsubscribe button in their email client.

Keyword (SMS)

SMS keywords are words or names used to distinguish SMS messages on a given short code. Your account will have one short code, but you could have many keywords. This allows you to have keywords for different types of content you want to provide. For example, you could have a keyword for a big sale you are having, and another keyword for mobile updates you provide. There are two types of SMS keywords:
  • Subscription - Subscription based keywords require a contact to choose to receive SMS messages from you (via a webform or by texting in to a given keyword). Contacts who subscribe to a subscription based keyword will be added to a list so that you can send SMS messages to them in the future.
  • Basic or Non Subscription - Basic, or non-subscription based keywords, are meant for individual transactional interactions. With non-subscription based keywords, a recipient texts in to a keyword and a response is sent back. The interaction ends there. The recipient is not added to a list because they have not agreed to receive future marketing messages from you.

Labels

Labels allow you to group objects in the platform together in order to sort and compare related data. After a label is created you have the option of color coding the label so that you can use label colors to quickly identify related lists. You can also filter lists using labels and label colors.

Last Order (Contacts)

The date of the last (or most recent) order recorded for the contact.

Likes (Facebook)

The Facebook likes metric represents the total number of times Facebook users liked a Facebook message or individual post.
Note: Due to the way Facebook's API works, it may take up to 24 hours for metrics from Facebook to appear.

LinkedIn Shares Metric

The LinkedIn shares metric represents the total number of times the LinkedIn social sharing links contained in emails you sent were clicked. For example, if a contact clicks the LinkedIn social sharing link 10 times, then 10 would be recorded for the LinkedIn shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

LinkedIn Views Metric

The LinkedIn views metric represents the total number of times an email shared via a LinkedIn social sharing link was viewed.
Note: LinkedIn views will be counted for anyone that views the email shared via the LinkedIn social sharing link, not just contacts in your account.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Lists

Lists are static groups of contacts that are great for high-level organization of your contacts. You will want to think about multiple lists for different departments, different goals, etc. You might even break out your audience into opted-in and not yet opted-in lists.

Loop Tags

API loop tags are specially formatted API message tags that allow content to be passed in via API Message tags as an array. This an especially useful feature to use with transactional email messages. For example, if you are using transactional email messages to send receipts and you need to send back a receipt containing multiple purchases (say if a contact purchases more than one item from you during a single visit), you can use loop tags to create an array containing the relevant receipt information for each item purchased.

Message

A message is the actual design and content for an email, SMS message, Facebook post, or Twitter post created in the application. A message can be scheduled and sent to your contacts in the form of deliveries (Email and SMS) or posts (Facebook and Twitter). Messages can, and often do, have multiple deliveries or posts associated with them.

Mobile Browser (Per Contact Metric)

The mobile browser metric represents the mobile browser (Safari mobile, Android, Firefox mobile, etc.) used by a contact.

Mobile Email Client (Per Contact Metric)

The mobile email client metric represents the mobile email client (Gmail mobile, Yahoo Mail for mobile, etc.) used by a contact.

Multi-Part Messages (SMS)

The Multi-Part Messages (SMS) metric displays the number of SMS messages that exceeded the 160 character limit and were split in to multiple parts. Each part the message is split in to will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.
Note: SMS messages are limited to 160 characters. If the content of the message exceeds the 160 character limit, the message will be split and sent as multiple messages. SMS messages containing one or more non-GSM characters are limited to 70 characters. If the message contains non-GSM characters, the character limit will change from 160 to 70. If the content of the message exceeds the character limit, the message will be split and sent as multiple messages. Each message will count against your SMS allocation. A bounced SMS message does not count against your SMS allocation.

Multi-Part Recipient (SMS)

The Multi-Part Recipients (SMS) metric displays the number of recipients who were sent an SMS message that was split in to multiple parts due to the message content exceeding the 160 character limit. Each message split will count against your allocation. This is important to know for allocation reasons, and for examining the content of your SMS messages.
Note: SMS messages are limited to 160 characters. If the content of the message exceeds the 160 character limit, the message will be split and sent as multiple messages. SMS messages containing one or more non-GSM characters are limited to 70 characters. If the message contains non-GSM characters, the character limit will change from 160 to 70. If the content of the message exceeds the character limit, the message will be split and sent as multiple messages. Each message will count against your SMS allocation. A bounced SMS message does not count against your SMS allocation.

MySpace Shares Metric

The MySpace shares metric represents the total number of times the MySpace social sharing links contained in emails you sent were clicked. For example, if a contact clicks the MySpace social sharing link 10 times, then 10 would be recorded for the MySpace shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

MySpace Views Metric

The MySpace views metric represents the total number of times an email shared via a MySpace social sharing link was viewed.
Note: MySpace views will be counted for anyone that views the email shared via the MySpace social sharing link, not just contacts in your account.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Net Response Rate

Net Response Rate is a composite metric that represents open rate times click through rate times conversion rate. This is important because it represents the most comprehensive performance of your email content as it relates to opens, click throughs, and conversions from end-to-end.

Node Connections (Workflows)

After you add nodes to the workflow canvas, you need to connect them. There are two types of node connections, outgoing and incoming. Outgoing connections are represented by a green, orange, or blue circle at the bottom of a node. You can click on one of the outgoing connections, and drag it to a node with an incoming connection to connect two nodes together. Incoming connections are represented by a gray dot at the top of a node.

Node Settings (Workflows)

Once you have added nodes and node connections to a workflow, you can begin editing settings for each node. When you drag a node on to the canvas, certain text in the node will be bold. Each piece of bold text represents a given node setting. Clicking on the bold text will allow you to change the setting. Node settings are the details for a given node that describe what should happen at that particular point in the workflow. For example, if you add the Email Was Sent node to the workflow canvas, you will then pick a message in your account.

Normal (Email Delivery Type)

The Normal email delivery type represents a regular email delivery sent to more than one contact.

Onboarding (Contact Status)

Contacts with a status of Onboarding are new contacts who are waiting to be sent their first marketing email from you. Once they are sent their first marketing email from you, they will enter the automated onboarding process. After they complete the automated onboarding process, their status is switched to Active.

Onboarding Skipped (Metric)

The onboarding (skipped) metric represents the total number of contacts that were not sent to because doing so would exceed the number of contacts with a status of onboarding you can send to at this time. If you are continually seeing a high number of contacts skipped due to onboarding, it could mean you are trying to import a bad list. If you are importing a healthy list, contacts should very quickly move from onboarding to active. So, if you are continually seeing high numbers under onboarding (Skipped), you should re-examine the contacts you are importing or adding.
Tip: For more information on the automated onboarding process, see Automated Onboarding.

Opens

The opens metric represents the unique opens. A unique open is recorded the first time a contact opens an email. If a contact opens an email 5 times, only 1 unique open is recorded. DMA/EEC equivalent: Unique Renders

Open Rate

The open rate represents the percentage of emails that were opened, as compared to the number of emails that were successfully delivered. DMA/EEC equivalent: Render Rate The calculation does not take into account the send history for individual messages. Therefore, on Over Time and Date Range reports, it is possible for the rates to equal a value greater than 100% if enough messages sent on a date prior to the start of the report are included in the calculation. For example, a message was sent 100 times a previous day and 100 times on a date within the report range. The message is opened 125 times within the report range. In this case, the Open Rate on the report is 125% because the message was opened more times than it was sent.

Operating System (Per Contact Metric)

The operating system (mobile or desktop) used by a contact (MacOSX, WinXP, Win7, Android, iOS, etc.)

Order ID

The order ID represents the unique identifier for a particular order. SKU IDs represent the IDs for individual products that make up an order. Orders are not required to have SKU IDs associated with them. If the Order has one SKU ID associated with it, there will be a backslash between the order ID and the SKU ID, with the order ID appearing on the left. If the order contains more than one SKU ID, there will be an arrow to the left of the order ID that you can click to drill-down and view the SKU IDs for the order.

Orphaned Contacts

Orphan contacts are contacts that are not on any lists. (i.e. they are in your account, but they are not associated with any of your lists).

Other Orders

The Other Orders metric represents orders that did not directly result from emails you sent from the application. You can pass in order data for contacts that is not associated with a specific delivery.

Other Revenue

The Other Revenue metric represents revenue that did not directly result from emails you sent from the application. You can pass in revenue data for contacts that is not associated with a specific delivery.

Percent Of Total Clicks

The percent of total clicks metric represents the percentage of times a specific link was clicked, compared to the total number of clicks recorded for the message, delivery, A/B split test, automated message rule, or delivery group.

Pop-Up Manager

Pop-Up Manager is used to design pop-up messages that can capture the email addresses of people who visit your site.

Posts (Facebook and Twitter)

A post is a collection of all the Facebook or Twitter posts posted to a Facebook or Twitter account you have integrated with.

Primary Browser (Per Contact Metric)

The primary browser metric represents primary browser (Firefox, Chrome, Safari, etc.) used by a contact. This includes mobile and non-mobile browsers.

Primary Email Client (Per Contact Metric)

The primary email client metric represents primary email client (Microsoft Outlook, Mozilla Thunderbird, Apple Mail, etc.) used by the contact. This includes mobile and non-mobile email clients.

Quantity (Orders)

The total number of products purchased per order and SKU ID. For an order, the quantity represents the number of products purchased in the order. If there is only one product SKU ID for the order, the quantity will represent the total number times that specific product was purchased in the order. If the order contains multiple product SKU IDs, you can drill-down to each SKU ID to see the total number of products purchased for each SKU ID. If a contact purchases more than one of a specific product, you will see the number purchased and the unit price for the product. For example, 3 @ $10.00

Recommendations

A recommendation is a list of items from your product catalog that meet a set of criteria that you define as you build a recommendation. When you use a recommendation in a message, what products best match its criteria are determined at the time a message is sent.

There are two versions of the Recommendations app - Standard, which can build recommendations based on what Bronto knows about your products and Premium, which can build recommendations based on what Bronto knows about your products and contacts' order and browse history.

Rejected Due To Message Content (Soft Bounce Type)

The rejected due to message content hard bounce type means that the email server has identified the email as spam.
Tip: For more information on the bounce classification system, see Email Bounce.

Remail

Remails (also know as remarketing) allow you to send a follow-up email to contacts as a reminder or to persuade them to continue along the conversion process.

Remarketing

Remails (also know as remarketing) allow you to send a follow-up email to contacts as a reminder or to persuade them to continue along the conversion process.

Replies (Twitter)

The Twitter replies metric represents the total number of times users on Twitter replied to a post you made to Twitter. A Twitter user can choose to reply directly to your account via a Twitter post they receive from you by clicking Reply in Twitter.

Reply Tracking

Enabling Reply Tracking will store a copy of all email replies to your email messages on the Email Replies page. You may find this option convenient if you need someone other than the email address in the From line to read email replies, or simply want the application to store email replies.

Retweets (Twitter)

The Twitter retweets metric represents the total number of times a Twitter post is retweeted. When a message is posted to Twitter, Twitter users can retweet the post and share it will all of their followers.

Total Revenue

The Total Revenue metric represents the total amount of revenue tracked. It is a sum of the Email Revenue and Other Revenue metrics.

Revenue Per Contact

The total amount of revenue recorded for the contact.

Revenue Per Email

The Revenue Per Email metric represents the average revenue tracked for an email successfully delivered from your account.

Revenue Per Order

The Revenue Per Order metric represents the average revenue generated per order tracked in your account.

RFM

Recency, Frequency, Monetary metrics

RSS

RSS (Really Simple Syndication) technology allows internet users to subscribe to websites that provide RSS feeds. For example, in addition to reading the news headlines via email, you can read the latest news through bookmarks in your web browser, or through a RSS reader.

Segment

When you build your segment, you are setting criteria to use to dynamically associate contacts. For example, you can create a segment containing contacts from Chicago that opened the previous message you sent them. Contacts automatically move on and off of segments based on whether or not they match the criteria associated with a segment.

Sent (Emails)

The emails sent metric represents the total number of emails that were sent.
Note: Deleted email deliveries will still be counted as part of the emails sent metric.

Send Time Optimization (STO)

You should avoid using send time optimization for time sensitive deliveries where you want to control when email is sent.

Sender Authentication

Checking the Enable Sender Authentication box will sign your email message with DomainKeys Identified Mail (DKIM). DomainKeys is an authentication technology, developed by Yahoo!, that works by creating a digital signature of the contents of an email. This digital signature is verified by the receiving mail server to ensure that it is not forged. To enable DKIM, you must enable Sender Authentication when scheduling an email message to be sent. DKIM can optimize your email message delivery to Hotmail, MSN, and Yahoo! email addresses.

Sending Max (Onboarding)

The Sending Max represents the maximum number of contacts with a status of Onboarding that you can currently send to.

Sender Rating

Your sender rating is driven by the level of contact engagement (opens, clicks, conversions) your sent emails that were received, complaints your emails receive from ISP Feedback Loop, and internal measurements that we use to help you optimize your deliverability.

Short Code (SMS)

An SMS short code is basically a short version of a phone number associated with SMS messages you send. It allows recipients of an SMS message to identify where the SMS message is from, and also allows them to respond (subscribe, unsubscribe, etc.) The default short code for US and Canada is 33233 and the default for the UK is 63233. If your account does not use a default short code, you can view your short code by going to Settings > Platform Settings > SMS Settings.

Single Contact (Email Delivery Type)

The Single Contact email delivery type represents emails deliveries that were sent to only a single contact. Email deliveries sent via workflows are always marked as Single Contact, but this delivery type also includes email deliveries manually sent to a single contact or sent to a single contact via the API.

Single Recipients (SMS)

The Single Recipients (SMS) metric represents the count of recipients receiving a single SMS message. You can compare this metric with the Multi-Part Recipients (SMS) metric to find out the Total Recipients (SMS) metric.

Skipped (Email Delivery Type)

The Skipped email delivery type represents email messages that were skipped by Bronto and not sent.

SKU (Orders)

SKU IDs represent the IDs for individual products that make up an order.

SMS Messages

SMS messages are mobile or text messages you can send to your contacts.

Social Views Metric

The social views metric represents the total number of times an email shared via social sharing links was viewed.
Note: Views will be counted for anyone that views the email shared via social sharing links, not just contacts in your account. Forward to a friend URLs are not included in the social shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Socialite

Socialite allows you to connect your Bronto contact data to your social media accounts in order to drive list growth and revenue.

Socialite is used to pass contact information between Bronto and your Facebook account.

Soft Bounce

Soft bounces are temporary delivery failures. A soft bounce may occur if a contact's inbox is full, or the receiving email server is down.
Tip: For more information on the bounce classification system, see Email Bounce.

Special Tags

Special tags represent the default tags that we provide in your account. When an email or SMS message is sent, special tags are replaced with data from your account.

Split Group (Email Delivery Type)

The Split Group email delivery type represents email deliveries that were sent as part of an A/B split test. If you hover over the Split Group text, a tool-tip will appear that contains the name of the split group.

Subscription Keywords (SMS)

Subscription based keywords require a contact to choose to receive SMS messages from you (via a webform or by texting in to a given keyword). Contacts who subscribe to a subscription based keyword will be added to a list so that you can send SMS messages to them in the future.

Suppression List

When an email address is added to the suppression list, you will not be able to:
  • Send any messages to this contact, including transactional messages.
  • Import this email address as part of a contact import.
  • Manually add a contact with this email address to your account.

Temporary Contact Issue (Soft Bounce Type)

Temporary contact issue means that there was a temporary issue at the receiving mail server with respect to the contact in question. An example of this is a mailbox full message.
Tip: For more information on the bounce classification system, see Email Bounce.

Test (Email Delivery Type)

The Test email delivery type represents email deliveries that were sent as test deliveries.

Text-To-Join

Text-To-Join allows you to grow your email-marketing list by providing a way for potential contacts to text their email address to a short code and be automatically added to one of your lists.

Total Clicks

The total clicks metric is a contact centric metric that represents the total number of times contacts clicked links contained in the email you sent them. If Taylor Doe
  • clicks link A 10 times
  • and clicks link B 5 times
And Taylor Doe
  • clicks link B 5 times
Then 20 total clicks are recorded.

Total Clicks (SMS)

The Total Clicks (SMS) metric represents the total number of times links contained in an SMS message were clicked.

Total Opens

The total opens metric represents the total number of opens recorded for a particular message, delivery, A/B split test, automated message rule, or delivery group. If contact Alex Example opens an email you sent them 5 times, and contact Jayne Example opens an email you sent them 10 times, then 15 would be recorded for the total opens metric.
Note: The total opens metric is not the same thing as the opens metrics (which records unique opens). For more information on the opens metric, see Opens Metric.

Total Orders

The Total Orders metric represents the total number of orders tracked in your account. It is a sum of the Email Orders and Other Orders metrics.

Total Orders Per Contact

The total number of orders recorded for the contact.

Total Recipients (SMS)

The Total Recipients (SMS) metric represents the total count of recipients who received an SMS message.

Total Sent (SMS)

The Total Sent (SMS) sent metric represents the total number SMS messages sent. The Total Sent (SMS) metric is important to know for the purpose of making sure you don't exceed the number of SMS messages allocated for your account.

Total Social Shares Metric

The total social shares metric represents the total number of times social sharing links contained in the email were clicked. For example, if one contact uses the Twitter social sharing link, and another contact uses the Facebook social sharing link, then 2 would be recorded for the total social shares.
Note: Forward to a friend URLs are not included in the total social shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Throttling

Throttling slows your email delivery speed, and thus spreads your email deliveries out over time. For example, instead of sending your email message to 100K contacts as quickly as possible, throttling will spread the delivery over a period of 8 hours.

Transactional (Contact Status)

Contacts with a status of Transactional can only be sent transactional emails. A transactional email facilitates an agreed-upon transaction, or updates a customer in an existing business relationship. The primary purpose of the email must be transactional in both the subject line and body. It is permissible to mix in a marketing message/offer in the body. But if a marketing message/offer is added it cannot be the primary purpose of the email and must be included after the transactional content. The marketing portion can be up to 50% of the message as long as it is below the transactional content in the message. Examples of transactional emails include order confirmations, shipping notices, changes in account status, etc. Transactional emails are exempt from CAN-SPAM compliance in the US, but we suggest that all transactional emails adhere to our suggested best practices.

Transactional (Email Delivery Type)

The Transactional email delivery type represents email deliveries were sent as transactional emails.

Transactional Deliveries

A transactional email facilitates an agreed-upon transaction, or updates a customer in an existing business relationship. The primary purpose of the email must be transactional in both the subject line and body. It is permissible to mix in a marketing message/offer in the body. But if a marketing message/offer is added it cannot be the primary purpose of the email and must be included after the transactional content. The marketing portion can be up to 50% of the message as long as it is below the transactional content in the message. Examples of transactional emails include order confirmations, shipping notices, changes in account status, etc. Transactional emails are exempt from CAN-SPAM compliance in the US, but we suggest that all transactional emails adhere to our suggested best practices.

Trigger Node (Workflows)

Each workflow can only have one trigger node. This table describes all possible trigger nodes and provides links to the topics for using each individual node.

Twitter Shares Metric

The Twitter shares metric represents the total number of times the Twitter social sharing links contained in emails you sent were clicked. For example, if a contact uses the Twitter social sharing link 2 times, then 2 would be recorded for the Twitter shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Twitter Views Metric

The Twitter views metric represents the total number of times an email shared via a Twitter social sharing link was viewed.
Note: Twitter views will be counted for anyone that views the email shared via the Twitter social sharing link, not just contacts in your account.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Unclassified

The unclassified metric represents the number of bounces that could not be classified using our bounce classification system. We try our best to classify bounces and keep from showing them as unclassified so that you can better understand why bounces are occurring.

Unconfirmed (Contact Status)

Contacts with a status of Unconfirmed have not yet agreed to receive marketing emails from you. Remember, one of our policies is that contacts must agree to receive marketing emails from you in order for you to send to them.

Undeliverable (Email)

The email undeliverable metric represents the number of sent emails that were not delivered.

Undeliverable (SMS)

The Undeliverable (SMS) metric represents the number of sent SMS messages that were not delivered.

Undeliverable Rate (SMS)

The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message. A unique click is recorded the first time a contact clicks any link contained in an SMS you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded.
Note: The Unique Clicks (SMS) metric if not the same as the Total Clicks (SMS) metric. For more information on the Total Clicks (SMS) metric and how it is calculated, see SMS Total Clicks Metric.

Unique Clicks (Same As Clicks)

The clicks metric is a per contact metric that represents the unique clicks recorded. A unique click is recorded the first time a contact clicks any link contained in an email you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded and 1 would appear under the clicks metric. DMA/EEC equivalent: Click Through

Unique Clicks (SMS)

The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message. A unique click is recorded the first time a contact clicks any link contained in an SMS you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded.
Note: The Unique Clicks (SMS) metric if not the same as the Total Clicks (SMS) metric. For more information on the Total Clicks (SMS) metric and how it is calculated, see SMS Total Clicks Metric.

Unsubscribe Rate Metric

The Unsubscribe Rate metric represents the percentage of contacts that were lost (i.e. made inactive) by unsubscribing. A contact can unsubscribe via an unsubscribe webform or a manage preferences webform.
Tip: For more information on the webforms a contact can use to unsubscribe, see Types of Webforms.

Unsubscribed (Contact Status)

Contacts with a status of Unsubscribed have either unsubscribed themselves from receiving marketing emails from you, or were unsubscribed by you. Contacts can unsubscribe themselves by clicking an unsubscribe link, or by manually marking an email from you as spam in their inbox. When a contact is unsubscribed, their status changes to Unsubscribed. When their status is changed to Unsubscribed, the contact will no longer receive marketing emails from you. The contact can still receive transactional emails from you. The contact will also remain on any lists they have been added to.

Unsubscribes Metric

The unsubscribes metric represents the total number of contacts that were lost (i.e. made inactive) by unsubscribing. A contact can unsubscribe via an unsubscribe webform or a manage preferences webform.
Tip: For more information on the webforms a contact can use to unsubscribe, see Types of Webforms.

URL Tracking

You can append additional parameters onto tracking URLs.

These parameters allow you to change the way in which data is exchanged with Bronto.

Waterfall Campaign (aka Drip Campaign)

Drip campaigns (aka waterfall campaigns) are a powerful tool that you can use to automatically send messages to your contacts on a scheduled basis.

Webforms

Webforms provide you with a powerful way to sign-up new contacts, collect information from existing/future contacts, and allow your contacts to easily manage their preferences.

Workflows

Creating workflows is a simple process that involves dragging combinations of nodes (triggers, filters, and actions) on to the workflow canvas to automate certain marketing actions. The key to understanding workflows is to remember that they are centered around contacts. Contacts enter and move through workflows based on their actions or data about them. At the end of the workflow, some action is taken in regards to a contact (they are sent a message, their data is updated, etc.).

Zoom Level (QR codes)

The zoom level determines the pixel per square used in the QR code. To keep the QR code image a reasonable size, you should reduce the zoom level as the number of characters you are using in the URL increases.