Twitter Views Metric

The Twitter views metric represents the total number of times a message shared via a Twitter social sharing link was viewed.

What Does The Twitter Views Metric Represent?

The Twitter views metric represents the total number of times an email shared via a Twitter social sharing link was viewed.
Note: Twitter views will be counted for anyone that views the email shared via the Twitter social sharing link, not just contacts in your account.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Why Is The Twitter Views Metric Important?

The Twitter views metric is important because it allows you to see how effective the email you sent is after it has been shared via Twitter. This metric can give you insight into the effectiveness of using the Twitter social sharing link in your emails, as well as the effectiveness of your emails with an audience outside your contacts.

How Is The Twitter Views Metric Calculated?

The Twitter views metric is a total of the number of times the Twitter social sharing links were viewed.