Twitter Shares Metric

The Twitter shares metric represents the number of times the email was shared using a Twitter social sharing link.

What Does The Twitter Shares Metric Represent?

The Twitter shares metric represents the total number of times the Twitter social sharing links contained in emails you sent were clicked. For example, if a contact uses the Twitter social sharing link 2 times, then 2 would be recorded for the Twitter shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Why Is The Twitter Shares Metric Important?

The Twitter shares metric is important because it highlights both contact engagement and the effectiveness of the email you sent. If a contact takes the time to use the Twitter social sharing link, then most likely it means they found the email you sent them compelling enough to share it with their followers on Twitter.

How Is The Twitter Shares Metric Calculated?

The Twitter shares metric is a total of the number of times the Twitter social sharing link was used.