Clicks (Twitter) Metric

The Twitter clicks metric represents the total clicks recorded for a Twitter message or individual post.

What Does The Clicks (Twitter) Metric Represent?

The Twitter clicks metric represents the total clicks recorded for a Twitter message or post. A click is recorded for a Twitter message or post when a Twitter user clicks a link contained in one of your Twitter posts.

Note: In order to track clicks for a Twitter message, you need to have enable URL shortening and tracking. For instructions on how to do this, see Create Twitter.

Why Is The Clicks (Twitter) Metric Important?

The Twitter clicks metric is important because it represents a level of engagement with users of Twitter, and begins to highlight the effectiveness of the content contained in your Twitter posts. With Twitter clicks, you can tell that Twitter users were not only interested enough to read your post, but they were also interested enough in the content to click the link(s) contained in the post.

How Is The Twitter Clicks Metric Calculated?

The Twitter clicks metric is a total of all the clicks for a particular Twitter message or post.