Total Social Shares Metric

The total social shares metric represents the total number of times social sharing links were used.

What Does The Total Social Shares Metric Represent?

The total social shares metric represents the total number of times social sharing links contained in the email were clicked. For example, if one contact uses the Twitter social sharing link, and another contact uses the Facebook social sharing link, then 2 would be recorded for the total social shares.
Note: Forward to a friend URLs are not included in the total social shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Why Is The Total Social Shares Metric Important?

The total social shares metric is important because it highlights both contact engagement and the effectiveness of the email you sent. If a contact takes the time to use the social sharing links, then most likely it means they found the email you sent them compelling enough to share it with one of their social networks.

How Is The Total Social Shares Metric Calculated?

Delivered/ Total Social Shares * 100 = Social Shares percentage

Note: The total social shares metric is a total of the number of times the social sharing links were used.