Soft Bounce Metric

The from soft bounce metric represents the number of sent messages that were not delivered due to soft bounces.

What Does The Soft Bounce Metric Represent?

Soft bounces are temporary delivery failures. A soft bounce may occur if a contact's inbox is full, or the receiving email server is down.
Tip: For more information on the bounce classification system, see Email Bounce.

Why Is The Soft Bounce Metric Important?

The soft bounce metric is important because it clarifies why contacts cannot be delivered to. If you are seeing a lot of soft bounces, you should review who you are sending to and the content you are sending.

Tip: For more information on soft bounces, see Email Bounce.

How Is The Soft Bounce Metric Calculated?

The from soft bounce metric is a total of the soft bounces recorded.