SMS Unique Clicks Metric

The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message.

What Does The Unique Clicks (SMS) Metric Represent?

The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message. A unique click is recorded the first time a contact clicks any link contained in an SMS you send them. If a contact clicks a link 9 times, 1 unique click will be recorded. If 2 contacts each click a link 10 times, then 2 clicks will be recorded. If a single contact clicks 5 different links, than 1 unique click is recorded.
Note: The Unique Clicks (SMS) metric if not the same as the Total Clicks (SMS) metric. For more information on the Total Clicks (SMS) metric and how it is calculated, see SMS Total Clicks Metric.

How Is The Unique Clicks (SMS) Metric Calculated?

The Unique Clicks (SMS) metric is the sum of all the unique clicks recorded for an SMS message.