Click Rate (SMS) Metric

The Click Rate (SMS) metric represents the percentage of clicks that were recorded for an SMS message.

What Does The Click Rate (SMS) Metric Represent?

The Click Rate (SMS) metric represents the percentage of clicks that were recorded for an SMS message. The Click Rate (SMS) metric gives you an indication of how effective the SMS you sent was at getting contacts to click the links contained therein.

How Is The Click Rate (SMS) Metric Calculated?

(SMS Clicks / SMS Total Sent) * 100 = SMS Click Rate