Sent (Emails) Metric

The Emails sent metric represents the total number of emails that were sent. Deleted deliveries will still be counted as part of the emails sent metric.

What Does The Sent (Emails) Metric Represent?

The emails sent metric represents the total number of emails that were sent.
Note: Deleted email deliveries will still be counted as part of the emails sent metric.

Why Is The Sent (Emails) Metric Important?

The emails sent metric is important to know for two main reasons. First, you need to know the number of emails sent for the purpose of making sure you don't exceed the number of emails allocated for your account. Second, the emails sent metric is the starting point for evaluating how many of your emails actually got delivered.

Warning: If there is a big difference between the emails sent number and the delivered number, then that means a lot of your email messages are not getting to your contacts. You can view the deliverability report to find out more information on why emails are not getting delivered.
Tip: For more information on the deliverability report, see Report Deliverability Metrics (Legacy).
Tip: You can create segments based on the number emails sent to your contacts. For more information on creating segments based on the number of emails sent to your contacts, see Create A Segment Based On The Number Of Emails Sent To Contacts.

How Is The Sent (Emails) Metric Calculated?

The emails sent metric is simply a total of the emails that were sent.