Revenue Per Order Metric

The Revenue Per Order metric represents the average revenue generated per order tracked in your account.

What Does The Revenue Per Order Metric Represent?

The Revenue Per Order metric represents the average revenue generated per order tracked in your account.

Why Is The Revenue Per Order Metric Important?

The Revenue Per Order metric is important because it gives you an idea of how much contacts are spending, on average, each time an order is made.

Tip: Conversions and Orders are not the same metric. For information on what each metric means and how it's calculated, see Conversions Metric and Total Orders Metric.

How Is The Revenue Per Order Metric Calculated?

Revenue / Orders = Revenue Per Order