Primary Email Client Metric

The primary email client metric represents primary email client used by the contact. This includes mobile and non-mobile email clients.

What Does The Primary Email Client Metric Represent?

The primary email client metric represents primary email client (Microsoft Outlook, Mozilla Thunderbird, Apple Mail, etc.) used by the contact. This includes mobile and non-mobile email clients.

Why Is The Primary Email Client Metric Important?

Knowing which type of email client a contact is using can allow you to design decisions in your emails specific to a certain type of email client.
Tip: You can create segments based on the primary email client data stored for contacts in your account. For more information on how to create segments based on primary email client data, see Create A Segment Based On The Email Client Used By Contacts.
Tip: The following help topics describe best practices and tools you can utilize to make sure your emails are designed for optimal display in a wide range of email clients:

How Is The Primary Email Client Metric Calculated?

The primary email client metric recorded for a contact is based on the mode of email clients used by the contact.
Tip: The mode is the value (in this case, an email client) that occurs most frequently in a data set.