Primary Browser Metric

The primary browser metric represents primary browser used by a contact. This includes mobile and non-mobile browsers.

What Does The Primary Browser Metric Represent?

The primary browser metric represents primary browser (Firefox, Chrome, Safari, etc.) used by a contact. This includes mobile and non-mobile browsers.

Why Is The Primary Browser Metric Important?

Knowing which type of browser a contact is using can allow you to make browser specific design decisions in your emails.
Tip: You can create segments based on the primary browser data stored for contacts in your account. For more information on how to create segments based on primary browser data, see Create A Segment Based On The Browser Used By Contacts.
Tip: The following help topics describe best practices and tools you can utilize to make sure your emails are designed for optimal display in a wide range of browsers:

How Is The Primary Browser Metric Calculated?

The primary browser metric recorded for a contact is based on the mode of mobile and non-mobile browsers used by the contact.
Tip: The mode is the value (in this case, a browser) that occurs most frequently in a data set.