Other Revenue Metric

The Other Revenue metric represents revenue that did not directly result from emails you sent from the application. You can pass in revenue data for contacts that is not associated with a specific delivery.

What Does The Other Revenue Metric Represent?

The Other Revenue metric represents revenue that did not directly result from emails you sent from the application. You can pass in revenue data for contacts that is not associated with a specific delivery.

Why Is The Other Revenue Metric Important?

The Other Revenue metric is important because it helps to paint a complete picture of your revenue stream. With more complete revenue data, you can create more targeted segments based on how much revenue is actually associated with a contact, rather than just revenue specifically from email.
Tip: You can create segments based on the Total Revenue recorded for contacts in your account. For more information on creating segments based on total revenue, see Create A Segment Based On The Total Revenue Recorded For Contacts.

How Is The Other Revenue Metric Calculated?

Total Revenue - Email Revenue = Other Revenue

Tip: For more information on how the Orders Service works and how to set it up, see Configure Order Settings.