Other Orders Metric

The Other Orders metric represents orders that did not directly result from emails you sent from the application. You can pass in order data for contacts that is not associated with a specific delivery.

What Does The Other Orders Metric Represent?

The Other Orders metric represents orders that did not directly result from emails you sent from the application. You can pass in order data for contacts that is not associated with a specific delivery.

Why Is The Other Orders Metric Important?

The Other Orders metric is important because it helps to paint a complete picture of your revenue stream. With more complete order data, you can create more targeted segments based on how many orders a contact actually made, rather than just those orders from email.
Tip: You can create segments based on order data associated with a contact. For more information on creating segments based on order data associated with a contact, see Create A Segment Based On Order Data Stored For Contacts.

How Is The Other Orders Metric Calculated?

Total Orders - Email Orders = Other Orders

Tip: For more information on how the Orders Service works and how to set it up, see Configure Order Settings.