Mobile Email Client Metric

The mobile email client metric represents the mobile browser used by a contact.

What Does The Mobile Email Client Metric Represent?

The mobile email client metric represents the mobile email client (Gmail mobile, Yahoo Mail for mobile, etc.) used by a contact.

Why Is The Mobile Email Client Metric Important?

Knowing which type of mobile email client a contact is using can allow you to design decisions in your emails specific to a certain type of mobile email client.
Tip: You can create segments based on the mobile email client data stored for contacts in your account. For more information on how to create segments based on mobile email client data, see Create A Segment Based On The Mobile Email Client Used By Contacts.

How Is The Mobile Email Client Metric Calculated?

The mobile email client metric recorded for a contact is based on the mode of mobile browsers used by the contact.
Tip: The mode is the value (in this case, a mobile email client) that occurs most frequently in a data set.