Mobile Browser Metric

The mobile browser metric represents the mobile browser used by a contact.

What Does The Mobile Browser Metric Represent?

The mobile browser metric represents the mobile browser (Safari mobile, Android, Firefox mobile, etc.) used by a contact.

Why Is The Mobile Browser Metric Important?

Knowing which type of mobile browser a contact is using can allow you to design decisions in your emails specific to a certain type of mobile browser.
Tip: You can create segments based on the mobile browser data stored for contacts in your account. For more information on how to create segments based on mobile browser data, see Create A Segment Based On The Mobile Browser Used By Contacts.

How Is The Mobile Browser Metric Calculated?

The mobile browser metric recorded for a contact is based on the mode of mobile browsers used by the contact.
Tip: The mode is the value (in this case, a mobile browser) that occurs most frequently in a data set.