Average List/Segment Open Rate Metric

The average open rate represents an average of the individual open rates for each delivery sent to a list or segment.

What Does The Average List/Segment Open Rate Metric Represent?

The average open rate represents an average of the individual open rates for each delivery sent to a list or segment.

Why Is The Average List/Segment Open Rate Metric Important?

The average open rate is important because it gives you insight into the effectiveness and contact engagement level of a list or segment. The average open rate lets you see out of all the contacts on the list or segment who received the email you sent, who actually took the time to open it.

How Is The Average List/Segment Open Rate Metric Calculated?

(The sum of the Opens counts for each delivery sent to the list or segment / The sum of the Delivered counts for each delivery sent to the list or segment) * 100 = Average List/Segment Open Rate