Average List/Segment Delivery Rate Metric

The average delivery rate represents an average of the individual delivery rates for each delivery sent to a list or segment.

What Does The Average List/Segment Delivery Rate Metric Represent?

The average delivery rate represents an average of the individual delivery rates for each delivery sent to a list or segment.
Tip: For more information on the delivery rating for a delivery, see Sender and Delivery Rating.

Why Is The Average List/Segment Delivery Rate Metric Important?

The average delivery rate is important because it gives you an indication on the relative health of the list or segment. If the average delivery rate is low, then contacts on the list or segment are not receiving emails you send them.

How Is The Average List/Segment Delivery Rate Metric Calculated?

(The sum of the Delivered counts for each delivery sent to the list or segment / The sum of the Sent counts for each delivery sent to the list or segment) * 100 = Average List/Segment Delivery Rate