Average List/Segment Click Rate Metric

The average click rate represents an average of the individual click rates for each delivery sent to the list or segment.

What Does The Average List/Segment Click Rate Metric Represent?

The average click rate represents an average of the individual click rates for each delivery sent to the list or segment.

Why Is The Average List/Segment Click Rate Metric Important?

The average click rate is important because it gives you insight into the effectiveness and contact engagement level of a list or segment. The average click rate gives you an indication of how effective the emails you sent to the list or segment were at getting the contacts who opened the emails to click the links contained therein.

How Is The Average List/Segment Click Rate Metric Calculated?

(The sum of the Clicks counts for each delivery sent to the list or segment / The sum of the Opens counts for each delivery sent to the list or segment) * 100 = Average List/Segment Click Rate