LinkedIn Shares Metric

The LinkedIn shares metric represents the number of times the email was shared using a LinkedIn social sharing link.

What Does The LinkedIn Shares Metric Represent?

The LinkedIn shares metric represents the total number of times the LinkedIn social sharing links contained in emails you sent were clicked. For example, if a contact clicks the LinkedIn social sharing link 10 times, then 10 would be recorded for the LinkedIn shares metric.
Tip: For more information on social sharing links, see Social Share Links in Emails.

Why Is The LinkedIn Shares Metric Important?

The LinkedIn shares metric is important because it highlights both contact engagement and the effectiveness of the email you sent. If a contact takes the time to click the LinkedIn social sharing link, then most likely it means they found the email you sent them compelling enough to share it with their LinkedIn network.

How Is The LinkedIn Shares Metric Calculated?

The LinkedIn shares metric is a total of the number of times the LinkedIn social sharing link was used.