From Complaint - ISP Feedback Metric

The From Complaint - ISP Feedback metric represents the total number of contacts that were lost (made inactive) by complaining via an ISP feedback loop.

What Does The From Complaint - ISP Feedback Metric Represent?

The From Complaint - ISP Feedback metric represents the number of contacts that were lost (made inactive) by complaining via an ISP feedback loop.
Warning: A high number of complaints will negatively impact your sender and delivery rating. For information on sender and delivery rating, see Sender and Delivery Rating.
Tip: For more information on fixing a low sender or delivery rating, see Tips For Fixing A Low Email Sender/Delivery Rating.

Why Is The From Complaint - ISP FeedBack Metric Important?

The From Complaint - ISP Feedback metric is important because it clarifies why you are losing contacts. If a contact is unsubscribed because they complained via their ISP, this tells you that either you are sending to the wrong people, or sending the wrong content. Unlike bounces, which are the result of technical errors sent back from the receiving mail server, a contact actually has to complain via their ISP. They can do this by clicking the Report Spam button (or similarly named button) after receiving an email from you.

How Is The From Complaint ISP Feedback Metric Calculated?

From Complaint - From Complaint Bronto Feedback = From Complaint ISP Feedback

Note: The Complaint (From Complaint) metric represents the total number of contacts that were lost (made inactive) by complaining via either an ISP feedback loop, or the application's complaint system.
Note: A big part of CAN-SPAM compliance is honoring complaints and unsubscribe request in a timely fashion. For more information on CAN-SPAM compliance, see CAN-SPAM Act.