Inactive Due To Bounces Metric

The inactive due to bounces metric represents the total number of contacts that were made inactive because they exceeded the bounce limit you have set in your account.

What Does The Inactive Due To Bounces Metric Represent?

The inactive due to bounces metric represents the total number of contacts that were made inactive because they exceeded the bounce limit you have set in your account. The bounce limit represents the number of times emails sent to a particular contact can consecutively bounce before the contact is made inactive. Once a contact is made inactive, you can no longer send to them until they once again opt-in to receiving marketing emails from you.
Tip: For more information on bounces, see Email Bounce in help.
Tip: For more information on setting the bounce limit in your account, see Set A Bounce Limit For Your Account.

Why Is The Inactive Due To Bounces Metric Important?

The inactive due to bounces metric is important because it better clarifies why you are losing contacts. If you notice a high number under inactive due to bounces, you should review both who you are sending to, and what you are sending them. There is a good chance you are either sending to a bad list or segment, or sending the wrong emails to the wrong group of contacts.

How Is The Inactive Due To Bounces Metric Calculated?

The inactive due to bounces metric is a total of the contacts lost as a result of exceeding the bounce limit you have set in your account.