GeoIP Postal/ZIP Code Metric

The GeoIP Postal/ZIP code metric is based on the most frequent IP address recorded for a contact and does not necessarily indicate the Postal/ZIP code where they reside.

What Does The GeoIP ZIP Metric Represent?

The GeoIP Postal/ZIP code metric is based on the most frequent IP address recorded for a contact in the 14 days prior to the most recent open/click activity. It does not necessarily indicate the Postal/ZIP code where they reside or the location of the most recent open/click. It also does not take into account any Postal/ZIP code data that might be stored in fields.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 16 - March 30.

Why Is The GeoIP Postal/ZIP Code Metric Important?

Knowing the Postal/ZIP code of your contacts allows you to send targeted marketing communications based on Postal/ZIP code.
Tip: You can create segments based on GeoIP Postal/ZIP code data stored in your account. For more information on how to create segments based on GeoIP Postal/ZIP code data, see Create A Segment Based On What Postal/ZIP Code Contacts Are Located In.

How Is The GeoIP Postal/ZIP Code Metric Calculated?

The GeoIP Postal/ZIP code metric is based on the most frequent IP address recorded for a contact.