GeoIP Time Zone Metric

The GeoIP Time Zone metric is the most frequent IP address recorded for a contact.

What Does The GeoIP Time Zone Metric Represent?

The GeoIP Time Zone metric is based on the most frequent, IP address recorded for a contact in the 14 days prior to the most recent open/click activity. This means the IP that is returned is the IP that occurs most in that 14 day period. It does not necessarily indicate the time zone where they reside or the location of the most recent open/click.

For example, if the last open or click activity was on March 30, the IP address that is returned is the IP address associated with the most clicks/opens from March 19 - March 30.

Why Is The GeoIP Time Zone Metric Important?

Knowing the time zone of your contacts allows you to send targeted marketing communications based on the time zone stored for contacts in your account.

How Is The GeoIP Time Zone Metric Calculated?

The GeoIP Time Zone metric is based on the most frequent IP address recorded for a contact.